Even after leaks, Samsung's launch matters

There's likely to be little surprise at what Samsung will unpack at its launch later today.

The state of play: The Galaxy S10 lineup and related accessories have already leaked through images, regulatory filings, marketing materials and even a Norwegian TV commercial.

What we know, via the leaks:

• The S10 features a nearly full display on the front with a "hole punch" cutout for the front-facing camera, and a triple rear-camera system.
• The S10 also has an ultrasonic, in-display fingerprint sensor, likely from Qualcomm.
• Accompanying the new phones will be accessories including Galaxy Buds, a set of wireless earbuds that can apparently be charged by placing them on the back of the phone.

What we don't know: There are still some key questions, including how much the various models will sell for and the exact dates they will be available. Plus, the company is also expected to offer more details on the foldable phone concept it previewed last year.

My thought bubble: I'll be paying extra close attention to the expected 5G version of the phone. It may not sell in the biggest numbers, but it still offers Samsung a chance to have something that Apple most definitely won't.