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Samsung debuts Bixby 2.0, unifies cloud efforts

Samsung

Samsung announced a second version of its Bixby voice assistant as it looks to make its entry into the crowded space more powerful and open to developers. The company is also using its annual developer conference to unify several different cloud efforts from various subsidiaries.

Why it matters: As mobile chief DJ Koh told Axios yesterday, Samsung wants to show it is more than a hardware company and is capable of working as a single company when it needs to. However both issues remain challenges for the Korean electronics giant.