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Salesforce data showing up inside of Apple's Siri assistant. Photo: Apple

Salesforce is working with Apple in a technical collaboration aimed at bringing more of its services natively to the iPhone and iPad.

Why it matters: Though not known for its business sales, Apple has steadily grown its enterprise effort, especially around iPhone and iPad, enlisting establishment players such as IBM, SAP and Cisco as partners.

"Apple is very committed to our products for people, including people in business," said Susan Prescott, the Apple executive who leads Apple's enterprise work.While its work with IBM and others include joint sales efforts, the work with Salesforce is mostly a technical collaboration. Specifically:

  • Salesforce plans to bring a fully native version of its mobile app to iOS early next year. (The current version is a mix of HTML and some native code.)
  • Salesforce will also bring its technical education platform, Trailhead, to Apple's mobile devices later next year.
  • Apple and Salesforce are working together on a Salesforce Mobile SDK that is optimized for Swift, the Apple-developed coding language.

Go deeper

Ina Fried, author of Login
16 mins ago - Technology

Scoop: Google is investigating the actions of another top AI ethicist

Google CEO Sundar Pichai. Photo by Mateusz Wlodarczyk/NurPhoto via Getty Images

Google is investigating recent actions by Margaret Mitchell, who helps lead the company's ethical AI team, Axios has confirmed.

Why it matters: The probe follows the forced exit of Timnit Gebru, a prominent researcher also on the AI ethics team at Google whose ouster ignited a firestorm among Google employees.

1 hour ago - Politics & Policy

Scoop: Joe Biden's COVID-19 bubble

Photo illustration: Aïda Amer/Axios. Photo: Joe Raedle/Getty Images

The incoming administration is planning extraordinary steps to protect its most prized commodity, Joe Biden, including requiring daily employee COVID tests and N95 masks at all times, according to new guidance sent to some incoming employees Tuesday.

Why it matters: The president-elect is 78 years old and therefore a high risk for the virus and its worst effects, despite having received the vaccine. While President Trump's team was nonchalant about COVID protocols — leading to several super-spreader episodes — the new rules will apply to all White House aides in "high proximity to principals."

Justice Department drops insider trading inquiry against Sen. Richard Burr

Sen. Richard Burr (R-N.C.) walking through the Senate Subway in the U.S. Capitol in December 2020. Photo: Stefani Reynolds/Getty Images

The Department of Justice told Sen. Richard Burr (R-N.C.) on Tuesday that it will not move forward with insider trading charges against him.

Why it matters: The decision, first reported by the New York Times, effectively ends the DOJ's investigation into the senator's stock sell-off that occurred after multiple lawmakers were briefed about the coronavirus' potential economic toll. Burr subsequently stepped down as chair of the Senate Intelligence Committee.