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Sprint is trying to remake its Virgin Mobile prepaid brand, focusing on the iPhone and perks tied to the broader Virgin brand, including discounts on Virgin airlines, hotels and wines. The company announced plans for a new "Inner Circle" offering that offers those who buy an iPhone six months of wireless service for just $1 (and an additional six months free for those who sign up by July 31.)

Virgin Group head Richard Branson was on hand at an event in San Francisco where Sprint announced the move.

"We're committed to innovating," Branson said, rattling off a list of Virgin's current efforts ranging from electric race cars to space travel. Branson said he challenged Sprint two years ago to make better use of the Virgin brand and is pleased to see the company doing so.

Why it matters: Sprint has been looking for some time to reposition Virgin, one of two prepaid brands it has. (It also sells service under the Boost Mobile moniker.) Competition in that space has been tough since T-Mobile bought MetroPCS and AT&T purchased Cricket, not to mention just generally brutal price pressure in the cell phone market.

Go deeper

41 mins ago - Politics & Policy

Biden's latest executive order: Buy American

President Joe R. Biden speaks about the economy before signing executive orders in the State Dining Room at the White House on Friday, Jan 22, 2021 in Washington, DC. (Photo by Jabin Botsford/The Washington Post via Getty Images)

President Joe Biden will continue his flurry of executive orders on Monday, signing a new directive to require the federal government to “buy American” for products and services.

Why it matters: The executive action is yet another attempt by Biden to accomplish goals administratively without waiting for the backing of Congress. The new order echoes Biden's $400 billion campaign pledge to increase government purchases of American goods.

Tech digs in for long domestic terror fight

Illustration: Sarah Grillo/Axios

With domestic extremist networks scrambling to regroup online, experts fear the next attack could come from a radicalized individual — much harder than coordinated mass events for law enforcement and platforms to detect or deter.

The big picture: Companies like Facebook and Twitter stepped up enforcement and their conversations with law enforcement ahead of Inauguration Day. But they'll be tested as the threat rises that impatient lone-wolf attackers will lash out.

The pandemic could be worsening childhood obesity

Illustration: Aïda Amer/Axios

The 10-month long school closures and the coronavirus pandemic are expected to have a big impact on childhood obesity rates.

Why it matters: About one in five children are obese in the U.S. — an all-time high — with worsening obesity rates across income and racial and ethnic groups, data from the National Health and Nutrition Examination Survey show.