Axios Jan 16
Retailers turn to floor sensors to spy on customers
A new phase in data collection is underfoot. Retailers are using floor sensors to track movements and gain insight into consumer behavior, AP's Ivan Moreno reports from Milwaukee:
- "[T]he sensors read a customer’s unique foot compressions to track that person’s path to a digital display and how long the person stand in front of it before walking away...the floor sensors can tell a retailer the best time to offer a coupon or change the display before the customer loses interest."