Stories

The GOP's digital targeting strategy for Arizona special election

Democratic candidate Hiral Tipirneni and Republican candidate Debbie Lesko
Republicans hope the digital targeting will help GOP candidate Debbie Lesko (right) defeat Democratic candidate Hiral Tipirneni (left). Photo: Wikimedia Commons

Republicans' strategy for today's special House election in Arizona was to target digital ads to GOP early voters — and it appears to have paid off, with the share of early voters from each party about on par with the past few cycles.

Why it matters: Although the district is deep red and isn't expected to flip, this counters the trend of high Democratic turnout and depressed GOP turnout in other special elections. Micro-targeting voters and digital ads are also part of a larger Republican strategy to protect the House in November.