Speaker of the House Paul Ryan (R-WI) (3rd L) answers reporters' questions during a news conference with other House GOP leaders. Photo: Chip Somodevilla via Getty Images

Republicans are banking on hyper-local messages in 2018 to keep control of the House, The Washington Post's James Hohmann reports.

Why it matters: Returning to a localized message — which Dems tried to do in 2010 and failed — could also be impossible in the Trump era when lawmakers and candidates are forced to answer for every national controversy coming out of Washington.

What they're saying:

  • GOP candidates are cracking down on opioids in Syracuse, New York, and they're focused on a salmon hatchery in Seattle.
  • In the Central Valley of California, Republicans will push repeal of the gas tax. In the Philly suburbs, they're talking about cleaning contaminated water wells.
  • Houston-area voters will be reminded of when Rep. John Culberson urged Congress to approve Hurricane Harvey relief funds.
  • This strategy worked for Ohio Sen. Rob Portman, who talked about algae blooms when campaigning in Toledo, WashPost notes, instead of talking about the “Access Hollywood” tape. Portman won the state by 21 points.

The bottom line: Republicans are targeting 34 districts with tailored messages — all of which are crucial in determining whether Dems pick up the 23 seats they need to flip the House.

Go deeper

Updated 22 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 31,328,238 — Total deaths: 964,839— Total recoveries: 21,503,496Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 6,857,967 — Total deaths: 199,884 — Total recoveries: 2,615,949 — Total tests: 95,841,281Map.
  3. Health: CDC says it mistakenly published guidance about COVID-19 spreading through air.
  4. Media: Conservative blogger who spread COVID-19 misinformation worked for Fauci's agency.
  5. Politics: House Democrats file legislation to fund government through Dec. 11.
  6. World: U.K. upgrades COVID alert level as Europe sees worrying rise in infections — "The Wake-Up Call" warns the West about the consequences of mishandling a pandemic.

Texas and Louisiana face fresh flood threat from Tropical Storm Beta

Tropical Storm Beta slowly approaching the Texas coast on Monday. Photo: National Weather Service/Twitter

Tropical Storm Beta crossed the Texas coast near the southern end of the Matagorda Peninsula late Monday, the National Hurricane Center said, bringing with it the risk of "life-threatening storm surge" and flooding to parts of Texas and Louisiana.

What's happening: Texas Gov. Greg Abbott (R) made a disaster declaration and Louisiana Gov. John Bel Edwards (D) declared a state of emergency, as the states began feeling the impact of the slow-moving storm — which was causing coastal flooding along the bays including those near Houston and Galveston in Texas Monday, per the National Weather Service.

Louisville police declare state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

The Louisville police chief declared in a memo obtained by news outlets a "state of emergency" for the department on Monday to prepare for Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!