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Photo: Justin Sullivan/Getty Images

The Republican Jewish Coalition will today launch its first attack ad of the 2020 campaign — an inflammatory spot titled "Shanda" (Yiddish for "shame").

  • The ad accuses leading 2020 Democrats such as Elizabeth Warren and Bernie Sanders of being anti-Israel, citing their threats to withhold aid to Israel unless Prime Minister Benjamin Netanyahu's government changes its behavior.

Why it matters: The RJC, which is backed by billionaire GOP donor Sheldon Adelson, has spent millions over the past two presidential elections, leading the Republican Party's outreach to Jewish voters. In April, the RJC board authorized its largest ever campaign budget: $10 million.

  • "This isn't our parents' Democratic Party anymore," said RJC executive director Matt Brooks, referring to the ad. "What's happening to the Democratic Party is a disgrace, a shanda, and a potential disaster for our community. We want American Jewish voters to understand what's at stake in November 2020."

The big picture: Jewish voters overwhelmingly vote for Democrats. It's both a historical trend and a stubborn fact that infuriates Trump.

  • The president has said Jewish voters ought to support him because of what he's done for Israel — such as moving the U.S. Embassy to Jerusalem and recognizing the Golan Heights as Israeli territory.
  • Trump has said that Jewish Americans who vote for Democrats show either "a total lack of knowledge or great disloyalty," and he told RNC donors earlier this year that "Democrats hate Jewish people."

Details: The RJC is initially committing only a small amount — $50,000 — to this first digital ad buy, which Brooks calls "the first salvo in our multimillion-dollar effort to help President Trump and Republicans running for Congress in 2020."

  • The RJC's 2020 goal, per a person familiar, is to identify every Jewish voter in the battleground states, contact them and then turn out as many as possible to vote for President Trump and Republicans.
  • The RJC is currently hiring its battleground state field staff and plans a launch event in Florida later this month, according to this person.

See the RJC's first ad of the 2020 campaign

Go deeper

Capitol review panel recommends more police, mobile fencing

Photo: Olivier Douliery/AFP via Getty Images

A panel appointed by Congress to review security measures at the Capitol is recommending several changes, including mobile fencing and a bigger Capitol police force, to safeguard the area after a riotous mob breached the building on Jan 6.

Why it matters: Law enforcement officials have warned there could be new plots to attack the area and target lawmakers, including during a speech President Biden is expected to give to a joint session of Congress.

Financial fallout from the Texas deep freeze

Illustration: Annelise Capossela/Axios

Texas has thawed out after an Arctic freeze last month threw the state into a power crisis. But the financial turmoil from power grid shock is just starting to take shape.

Why it matters: In total, electricity companies are billions of dollars short on the post-storm payments they now owe to the state's grid operator. There's no clear path for how they will pay — something being watched closely across the country as extreme weather events become more common.

U.S. Chamber decides against political ban for Capitol insurrection

A pedestrian passes the U.S. Chamber of Commerce headquarters as it undergoes renovation. Photo: Andrew Harrer/Bloomberg via Getty Images

The U.S. Chamber of Commerce revealed Friday it won't withhold political donations from lawmakers who simply voted against certifying the presidential election results and instead decide on a case-by-case basis.

Why it matters: The Chamber is the marquee entity representing businesses and their interests in Washington. Its memo, obtained exclusively by Axios, could set the tone for businesses debating how to handle their candidate and PAC spending following the Jan. 6 Capitol attack.

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