Report: Snapchat will push content outside its own app

Illustration: Axios Visuals

Snapchat is developing a new feature called "Stories Everywhere," that will push its user-generated "Stories" (strings of photos and videos) outside of the app, Cheddar's Alex Heath scoops.

Why it matters: Snapchat is hoping that expanding access to its content will increase its user base and maybe its bottom line. The company could make money from licensing its content off-platform down the line, Heath reports. Snap's revenues have been a disappointment to Wall Street since going public with high expectations in March.