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Google will begin prioritizing news stories for users based on the publications they already pay to subscribe to, Bloomberg reports. The tech giant will also share data with publishers about Google users most likely to subscribe.

Why it matters: The efforts comes as publishers look to bolster their subscription efforts, since their traditional revenue stream — digital advertising — has become monopolized by tech giants, mainly Google and Facebook. This effort builds on Google's announcement last year to test when to show users ads with subscription offers instead of regular commercial ads.

Axios has reached out to Google for comment. 

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Scoop: Trump, Pence criticize U.S. Chamber CEO Friday call

Pence and Trump in the Oval Office Sept. 4. Photo: Anna Moneymaker-Pool/Getty Images

President Trump and Vice President Mike Pence criticized the CEO of the U.S. Chamber of Commerce during a phone call Friday morning, venting their frustrations over its recent endorsement of nearly two dozen vulnerable House Democratic freshmen, two sources familiar with the call tell Axios.

Why it matters: Trump’s re-election is based largely on the idea that he has been a good steward of the economy, and if one of the largest business groups is seen as opposing him, it could undermine that case.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 30,297,368 — Total deaths: 948,058— Total recoveries: 20,626,074Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 6,696,621 — Total deaths: 198,114 — Total recoveries: 2,540,334 — Total tests: 91,546,598Map.
  3. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  4. Health: Massive USPS face mask operation called off The risks of moving too fast on a vaccine.
  5. Business: Unemployment drop-off reverses course 1 million mortgage-holders fall through safety netHow the pandemic has deepened Boeing's 737 MAX crunch.
  6. Education: At least 42% of school employees are vulnerable.
4 hours ago - Economy & Business

Anxious days for airline workers as mass layoffs loom

Sara Nelson, president of the Association of Flight Attendants, during a Sept. 9 protest outside the Capitol. Photo: Alex Wong/Getty Images

The clock is ticking for tens of thousands of anxious airline employees, who face mass reductions when the government's current payroll support program expires on Sept. 30.

Where it stands: Airline CEOs met Thursday with White House Chief of Staff Mark Meadows, who said President Trump would support an additional $25 billion from Congress to extend the current aid package through next March.