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Photo: Spencer Platt/Getty Images

Google will begin prioritizing news stories for users based on the publications they already pay to subscribe to, Bloomberg reports. The tech giant will also share data with publishers about Google users most likely to subscribe.

Why it matters: The efforts comes as publishers look to bolster their subscription efforts, since their traditional revenue stream — digital advertising — has become monopolized by tech giants, mainly Google and Facebook. This effort builds on Google's announcement last year to test when to show users ads with subscription offers instead of regular commercial ads.

Axios has reached out to Google for comment. 

Go deeper

Kendall Baker, author of Sports
12 mins ago - Sports

College football gone mad

Illustration: Shoshana Gordon/Axios

In the span of two days, the head coaches of two of the biggest college football programs in America have jumped ship, wooed by even greater challenges — and the almighty dollar.

Driving the news: Lincoln Riley is ditching Oklahoma for USC in a deal reportedly worth $110 million. LSU poached Brian Kelly from Notre Dame with a reported 10-year, $100 million contract.

Biden administration makes first move on data privacy

Illustration: Sarah Grillo/Axios

The Biden administration is launching its first big effort on privacy policy by looking at how data privacy issues affect civil rights.

Why it matters: An administration perspective on privacy policy could be key in developing a long-awaited national privacy law by putting the White House stamp on how to regulate privacy.

Axios Investigates

Exclusive: Airbnb hosts Xinjiang rentals on land owned by sanctioned group

Data: Axios research, Airbnb, Australia Strategic Policy Institute's International Cyber Policy Centre; Map: Jacque Schrag/Axios

Airbnb has more than a dozen homes available for rent in China's Xinjiang region on land owned by an organization sanctioned by the U.S. government for complicity in genocide and forced labor, an Axios investigation has found.

Why it matters: The listings expose Airbnb to regulatory risk under U.S. law. They also land yet another American tech company in the crossfire between the U.S. and China.

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