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Data: Brunswick survey of 301 executives at U.S. companies with at least $50 million in annual revenue, Sept. 29-Oct. 7. Graphic: Brunswick

This graphic shows the range of issues U.S. executives are tempted to sound off on. A new report from the advisory firm Brunswick warns about "The Talking Trap" — the danger of speaking out impulsively on issues that aren't core to the business:

What they're saying: "Reflexive messages fall flat. ... If your organization decides to respond to an emerging issue, engage with humility, vulnerability, and enthusiasm on the issues and in ways that are most relevant to your organization."

  • "Organizations need to be ready to back it up with an investment that is as tangible as it is earnest — donations of cash, donations of product, donations of your employees’ paid time, and with your daily business practices."

Read the report.

Go deeper

A D.C. guide to Giving Tuesday

Maura Losch/Axios

Today is Giving Tuesday, a global campaign to promote “radical generosity.” Last year, American donors gave almost $2.5 billion.

Why it matters: As we come out of our second pandemic year, non-profits, small businesses, and other groups need more support than ever before.

China builds its own movie empire

Expand chart
Data: Gower Street citing Comscore; Chart: Kavya Beheraj/Axios

China blocked all four of Disney's Marvel movies from being released in its theaters last year, a grim sign for U.S. film giants being squeezed out of the world's fastest-growing box office.

Why it matters: The Chinese Communist Party is using domestic films as a key conduit for mass messaging aimed at achieving political goals, leaving little room for foreign views.

Why 401(k) rollovers are so annoying

Illustration: Aïda Amer/Axios

If you happened to change jobs recently, you may have tried to transfer your retirement account from your former employer into an Individual Retirement Account or your new employer's 401(k) plan. If so, you probably encountered a bureaucratic gantlet — and you're not alone.

Why it matters: Kludgey processes around retirement account transfers result in people losing track of their funds, giving up important tax advantages, or otherwise disadvantaging themselves and being less prepared for retirement.