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Purdue Pharma will no longer promote opioids to doctors

Pills
Oxycontin pills. Photo: Liz O. Baylen / Los Angeles Times via Getty Images

Purdue Pharma will stop marketing opioids to doctors, Bloomberg reports. Oxycontin is one of the pharmaceutical giant's top-selling drugs, generating $1.8 billion in 2017. The company is also cutting 50% of its sales force to about 200 employees.

Why it matters: Oxycontin has been on the market for 22 years, and Purdue Pharma has been credited with aggressively promoting the drug and contributing to America's opioid epidemic.

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