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Illustration: Eniola Odetunde/Axios

PubMatic, a programmatic advertising company, is looking to raise around $115 million when it files to go public this week, sources tell Axios.

Why it matters: Despite the ad market slump, the pandemic has been great for ad tech, because it's helped to accelerate the demand for new ad formats in mediums like streaming and gaming.

  • The ad tech sector has also been resilient during the pandemic, thanks in large part to the explosive growth of e-commerce and businesses moving online.

The big picture: Ad tech companies may see going public as a more viable way to raise money than pursuing venture capital deals, as many investors have cooled on the space, Abeed Janmohamed, director of M&A advisory joint venture Waypoint Partners and VOGL, told Business Insider's Lara O'Reilly.

Go deeper

Jan 13, 2021 - Technology

Scoop: Google pausing all political ads following Capitol siege

Members of the U.S. National Guard arrive at the U.S. Capitol on Jan. 12. Photo: Tasos Katopodis/Getty Images

Google informed its advertising partners Wednesday that beginning Jan. 14, its platforms will block all political ads, as well as any related to the Capitol insurrection, "following the unprecedented events of the past week and ahead of the upcoming presidential inauguration," according to an email obtained by Axios.

Why it matters: Political ad bans are designed to curb confusion and misinformation surrounding highly sensitive events. Google says a limited version of its "sensitive event" policies went into effect after the violent events in the Capitol on Jan. 6.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: CDC director defends agency's response to pandemic — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden readies massive shifts in policy for his first days in office.
  3. Vaccine: Fauci: 100 million doses in 100 days is "absolutely" doable.
  4. Economy: Unemployment filings explode again.
  5. Tech: Kids' screen time sees a big increase.
  6. World: WHO team arrives in China to investigate pandemic origins.
Dave Lawler, author of World
3 hours ago - World

Alexey Navalny detained after landing back in Moscow

Navalny and his wife shortly before he was detained. Photo: Kirill Kudryavtsev/AFP via Getty

Russian opposition leader Alexey Navalny was detained upon his return to Moscow on Sunday, which came five months after he was poisoned with the nerve agent Novichok. He returned despite being warned that he would be arrested.

The latest: Navalny was stopped at a customs checkpoint and led away alone by officers. He appeared to hug his wife goodbye, and his spokesman reports that his lawyer was not allowed to accompany him.

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