Illustration: Caresse Haaser, Rebecca Zisser/Axios

An international coalition of news and tech companies, including the AP, The Washington Post, Facebook and others, is partnering with a different coalition led by the BBC, CBC/Radio-Canada, Microsoft and The New York Times called Project Origin to fight fake news during the U.S. election.

How it works: The project aims to place digital watermarks on media originating from authentic content creators. The watermark will degrade when content has been manipulated. The verification system will be deployed in the month leading up to the U.S. election.

The big picture: There are several initiatives that have simultaneously launched in the past two years that aim to place digital watermarks or labels on news stories to verify their authenticity. To name a few:

  • Digimarc Corporation researchers introduced a digital watermarking system to combat deepfakes in January.
  • Newsguard launched in 2018 to add "nutrition labels" to news websites.

Our thought bubble: With separate groups trying simultaneously to solve the same problem using similar labeling and watermarking tactics, it's hard to keep track of what's working and what various news partners should be implementing.

Go deeper

Oct 20, 2020 - Technology

Exclusive: AP to call elections for Alexa and other Big Tech channels

Illustration: Sarah Grillo/Axios

Many of the world's biggest tech and telecom companies, like Google, Amazon, Microsoft and AT&T, are licensing the Associated Press' election results to power their voice, video and search products, executives tell Axios.

How it works: Because tech firms need to answer millions of unique voice commands and search queries in real time, the results will be coded through an API — an interface that a computer program can read — designed to handle "not enough results in yet" and "too close to call" cases.

2 hours ago - Health

Fauci says if people won't wear masks, maybe it should be mandated

Anthony Fauci. Photo: Graeme Jennings- Pool/Getty Images

NIAID director Anthony Fauci told CNN on Friday evening that if "people are not wearing masks, then maybe we should be mandating it."

Why it matters: Fauci made the comments the same day the U.S. hit its highest daily COVID-19 case count since the pandemic began.

Harris to Black voters: Casting a ballot is about honoring your ancestors

Democratic vice presidential nominee Kamala Harris speaks at a "Get Out The Vote" rally at Morehouse College. Photo: Elijah Nouvelage/AFP via Getty Images

Sen. Kamala Harris appealed to Black voters in Georgia on Friday, urging them to "honor the ancestors" by casting ballots, and again calling President Trump a "racist."

Why it matters: The U.S. saw a significant decline in African-American voter turnout between 2012 and 2016, reaching its lowest point since 2000. Higher turnout among Black Americans this year could tip the balance in favor of Democrats in key battleground states, including Georgia.