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Illustration: Caresse Haaser, Rebecca Zisser/Axios

An international coalition of news and tech companies, including the AP, The Washington Post, Facebook and others, is partnering with a different coalition led by the BBC, CBC/Radio-Canada, Microsoft and The New York Times called Project Origin to fight fake news during the U.S. election.

How it works: The project aims to place digital watermarks on media originating from authentic content creators. The watermark will degrade when content has been manipulated. The verification system will be deployed in the month leading up to the U.S. election.

The big picture: There are several initiatives that have simultaneously launched in the past two years that aim to place digital watermarks or labels on news stories to verify their authenticity. To name a few:

  • Digimarc Corporation researchers introduced a digital watermarking system to combat deepfakes in January.
  • Newsguard launched in 2018 to add "nutrition labels" to news websites.

Our thought bubble: With separate groups trying simultaneously to solve the same problem using similar labeling and watermarking tactics, it's hard to keep track of what's working and what various news partners should be implementing.

Go deeper

Oct 20, 2020 - Technology

Exclusive: AP to call elections for Alexa and other Big Tech channels

Illustration: Sarah Grillo/Axios

Many of the world's biggest tech and telecom companies, like Google, Amazon, Microsoft and AT&T, are licensing the Associated Press' election results to power their voice, video and search products, executives tell Axios.

How it works: Because tech firms need to answer millions of unique voice commands and search queries in real time, the results will be coded through an API — an interface that a computer program can read — designed to handle "not enough results in yet" and "too close to call" cases.

Biden calls Fox News reporter a "stupid son of a b---h" on hot mic

President Biden blasted Fox News' Peter Doocy on Monday after the reporter asked if the nation's soaring inflation is a political liability, saying, "what a stupid son of a b----h."

Driving the news: The Biden administration has faced rising inflation rates over recent months, which it has labeled as "transitory."

Hope King, author of Closer
24 mins ago - Economy & Business

Investors reset their compass

Data: FactSet; Chart: Axios Visuals

The endpoints of a stimulus-fueled market are being defined.

Why it matters: Conditions that drove excess pricing in riskier assets are steadily being removed, and big swings in the market like those seen today are inevitable as investors try to adjust to the new landscape.