The White House on Friday announced Apple is on board with voluntary commitments to ensure AI is deployed safely.
Why it matters: Apple is looking to combine the iPhone with AI, which could lead to a hyper-personalized experience for millions of customers and heightened responsibility on the company to protect peoples' privacy.
Apple joins a host of other companies — including Amazon, Google, Meta and Microsoft — in committing to conducting security tests before products are rolled out and sharing information with the government among others.
Our thought bubble: Voluntary commitments only go so far, and lawmakers think legislation will ultimately be needed to safely deploy AI while also not stifling innovation.
