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Pipe17, a Seattle-based provider of AI-enhanced order management solutions, raised a $15.5 million Series A, CEO Mo Afshar tells Axios exclusively.

Why it matters: While investment in supply chain tech is slumping, startups incorporating AI continue to reel in funding.

Zoom in: The round was led by LFX Venture Partners, which was selected because it only invests in supply chain tech startups, Afshar says.

Existing investors and GLP, among others, also participated in the funding, which included convertible notes.

Pipe17 could raise more funding in a couple of years, the CEO says.

The latest: Pipe17 hired Kelly Goetsch, who helped scale Commercetools to achieve more than $100 million in annual recurring revenue, as its COO.

Customers include brands like Allbirds, Made In and MaryRuth Organics, and logistics providers such as Ryder, UPS and FedEx.

How it works: Pipe17 uses AI to offer a customizable order management system that handles fulfillment across channels — including in-store sales, DTC, B2B, dropshipping, third-party logistics providers, marketplaces and social media sites.

 It replaces traditional order management systems, eliminating the need for code or developers.

The platform also features an AI agent called Pippen to help with order routing, administration and exception handling.

Editor's note: This piece was corrected by removing Esprit from the list of customers after Pipe17 provided an updated list after publication.

Exclusive: Order management solutions provider Pipe17 raises $15.5M

The round was led by LFX Venture Partners, which focuses on investment in supply chain tech.

illustration of circuit board connectors forming the shape of a tractor trailer

Pipe17, a Seattle-based provider of <a class="gtmContentClick" data-vars-link-text="AI-enhanced" data-vars-click-url="https://www.axios.com/pro/retail-deals/2023/09/12/state-of-play-artificial-intelligence-in-the-supply-chain" data-vars-content-id="80af34fe-99fc-49ae-ac73-d1d483d2040d" data-vars-headline="Exclusive: Order management solutions provider Pipe17 raises $15.5M" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/retail-deals/2023/09/12/state-of-play-artificial-intelligence-in-the-supply-chain" target="_self">AI-enhanced</a> order management solutions, raised a $15.5 million Series A, CEO Mo Afshar tells Axios exclusively.Why it matters: While investment in supply chain tech <a class="gtmContentClick" data-vars-link-text="is slumping" data-vars-click-url="https://www.axios.com/pro/climate-deals/2024/08/19/supply-chain-tech-logistics-investment-data-2024" data-vars-content-id="80af34fe-99fc-49ae-ac73-d1d483d2040d" data-vars-headline="Exclusive: Order management solutions provider Pipe17 raises $15.5M" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/pro/climate-deals/2024/08/19/supply-chain-tech-logistics-investment-data-2024" target="_self">is slumping</a>, startups <a class="gtmContentClick" data-vars-link-text="incorporating AI" data-vars-click-url="https://fortune.com/2024/12/09/dave-clark-amazon-executive-team-hires-russ-allgor-auger-supply-chain/" data-vars-content-id="80af34fe-99fc-49ae-ac73-d1d483d2040d" data-vars-headline="Exclusive: Order management solutions provider Pipe17 raises $15.5M" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://fortune.com/2024/12/09/dave-clark-amazon-executive-team-hires-russ-allgor-auger-supply-chain/" target="_blank">incorporating AI</a> continue to <a class="gtmContentClick" data-vars-link-text="reel in funding" data-vars-click-url="https://www.axios.com/2024/10/08/amazon-dave-clark-auger-supply-chain" data-vars-content-id="80af34fe-99fc-49ae-ac73-d1d483d2040d" data-vars-headline="Exclusive: Order management solutions provider Pipe17 raises $15.5M" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2024/10/08/amazon-dave-clark-auger-supply-chain" target="_self">reel in funding</a>.

Exclusive: Order management solutions provider Pipe17 raises $15.5M

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