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Prince Harry and Meghan Markle have been privately advocating for the #stophateforprofit campaign, which includes a boycott of Facebook, according to multiple sources working closely with the couple.

Why it matters: The boycott against Facebook has grown from an industry scuttle to a cultural battle over the way the tech giant moderates content, particularly around hate speech.

Details: Over the past few weeks, the couple has encouraged CEOs around the world to stand in solidarity with a coalition of civil rights groups, like the NAACP, Color of Change and the Anti-Defamation League, which began urging marketers to stop buying ads on Facebook via the Stop Hate for Campaign two weeks ago.

  • The conversations have mostly been about how online platforms have created conditions for hatred, radicalism and violence to grow and spread.
  • Their new nonprofit Archewell, will in part be focused on areas of digital trust and wellbeing, according to source working closely with the couple on building the organization.

The big picture: The pair has made mental health a significant part of their campaign as global influencers over the past few years, as well as social justice.

  • Markle has spoken out in the wake of George Floyd's death to talk about civil justice.
  • She and Prince Harry have been working with leaders pursuing racial and civil justice in the U.S.

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Facebook auditors say it's failing on civil rights

Illustration: Sarah Grillo/Axios

The findings from a new civil rights audit commissioned and released by Facebook show that the tech giant repeatedly failed to address issues of hatred, bigotry and manipulation on its platform.

Why it matters: The report comes as Facebook confronts a growing advertiser boycott and criticism for prioritizing freedom of speech over limiting misinformation and protecting users targeted by hate speech.

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Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

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