Jul 16, 2019

The political video ad boom is growing by billions

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Data: Advertising Analytics and Cross Screen Media; Chart: Harry Stevens/Axios

The video ad market for politics is expected to grow by $2 billion between 2018 and 2020, a 50% year-over-year increase, according to new estimates from Cross Screen Media and Advertising Analytics.

Why it matters: In total, political ad spend is expected to approach roughly $6 billion during the 2020 cycle accounting, according to Kantar. That means that political video ads will make up roughly 4.5% of the total U.S. video ad market and 17% of its entire growth, per Cross Screen Media CEO Michael Beach.

Go deeper: Political ad spending hits new record for 2018 midterm elections

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Tech giants still crush the ad market despite looming threats

Data: eMarketer and Zenith Media; Chart: Axios Visuals

Despite ongoing efforts to reel in the dominance of Big Tech companies, a few major firms still manage to eat up more ad revenue than most other publishers (and publishing industries) combined.

Why it matters: The continued strength of these companies, particularly in the data-based advertising sector, has shifted the focus in Washington over the past three years from holding firms accountable for bad policies or sloppy mistakes to taking action against them as monopolies.

Go deeperArrowJul 25, 2019

Alphabet stock rises on earnings beat

Photo: David Paul Morris/Getty Images

Stock for Google's parent company, Alphabet, was up over 6% in after-hours trading Thursday after the company reported that it met Wall Street expectations revenue and earnings per share.

Yes, but: The company continued to report major losses for its "other bets" category, which includes Alphabet-owned side projects like Waymo and Verily. In total, Google lost nearly $1 billion dollars on its moonshot projects.

Go deeperArrowJul 25, 2019

Julián Castro buys "Fox & Friends" ad to take on Trump over El Paso shooting

If President Trump watches "Fox & Friends" Wednesday, he'll see a new ad featuring Democratic presidential candidate Julián Castro talking directly to him and blaming him for the El Paso mass shooting.

Go deeperArrowAug 13, 2019