Screenshot: YouTube

The growth of addressable TV advertising (ads that can be digitally targeted by household) has become a powerful tool for midterm election advertisers.

Why it matters: Adoption of addressable TV has otherwise been moving rather slowly.

  • According to MAGNA's Vincent Letang, political campaigns have been pioneering those new capabilities within the industry because they are incentivized to take advantage of as much niche targeting as possible.

Michael Beach, who runs a marketing analytics and software company that focuses on political ad placement, says that around 80% of adults are registered, 50% of registered voters will vote this fall and roughly 10%–20% of voters are persuadable. Addressable ads make it possible to better target them.

"Roughly 4–8% of adults in battleground districts are persuadable and the improved data/analytics side is allowing us to know who they are."
— Michael Beach, CEO, Cross Screen Media

Pro tip: If you're interested in the intersection of tech, politics and advertising, sign up for Beach's weekly "State of the Screens" newsletter.

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Updated 28 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 31,605,656 — Total deaths: 970,934 Total recoveries: 21,747,491Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 6,897,432 — Total deaths: 200,814 — Total recoveries: 2,646,959 — Total tests: 96,612,436Map.
  3. Health: The U.S. reaches 200,000 coronavirus deaths — The CDC's crumbling reputation — America turns against coronavirus vaccine.
  4. Politics: Elected officials are failing us on much-needed stimulus.
  5. Business: Two-thirds of business leaders think pandemic will lead to permanent changes — Fed chair warns economy will feel the weight of expired stimulus.
  6. Sports: NFL fines maskless coaches.

Trump pushes to expand ban against anti-racism training to federal contractors

Trump speaking at Moon Township, Penns., on Sept. 22. Photo: Mandel Ngan/AFP via Getty Images

President Trump announced late Tuesday that the White House attempt to halt federal agencies' anti-racism training would be expanded to block federal contractors from "promoting radical ideologies that divide Americans by race or sex."

Why it matters: The executive order appears to give the government the ability to cancel contracts if anti-racist or diversity trainings focused on sexual identity or gender are organized. The memo applies to executive departments and agencies, the U.S. military, federal contractors and federal grant recipients.

Louisville declares state of emergency as Breonna Taylor decision looms

A demonstrator holds up a sign of Breonna Taylor during a protest in Louisville, Kentucky. Photo: Brandon Bell/Getty Images

Louisville Mayor Greg Fischer declared a state of emergency Tuesday "due to the potential for civil unrest" ahead of Kentucky Attorney General Daniel Cameron's expected announcement on the Breonna Taylor case.

Of note: Louisville has witnessed more than 115 days of protests over the police killing of Taylor, an unarmed Black woman, with calls for all the officers involved to be charged.

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