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Illustration: Lazaro Gamio / Axios

Google, Facebook, Twitter and Snapchat all made new announcements this week adjusting their political ad policies, placing themselves on a broad spectrum from anything goes to a near-total ban.

Why it matters: Many social media companies are using the ongoing political ad debate to distance themselves from Facebook, which has received the most criticism for its policies. Facebook's rules are the least restrictive amongst the group, because the tech giant believes that the government should regulate political ads, not private companies.

Driving the news: Google said Wednesday it was changing its political ads policy globally to restrict audience targeting for verified political advertisers. The decision means its policies are less restrictive than Twitter's when it comes to free speech, but more aggressive than Facebook's.

  • Twitter said just days earlier that it would be making some exceptions to its newly-announced political advertising ban after received pushback for allowing for-profits to buy ads that could technically be political in nature. Despite the exceptions, Twitter's policies are still more restrictive than many of its rivals. Twitter CEO Jack Dorsey believes the internet's speed and scale "brings significant risks to politics."
  • Snapchat CEO Evan Spiegel said on Monday that the company has a dedicated team that fact-checks all political ads on its platform. Snap's position puts it at a middle ground between Twitter's ban and Facebook's highly-criticized policy of not fact-checking political ads at all. Spiegel said having political ads on Snapchat is important because Snapchat reaches so many young voters.
  • Pinterest, TikTok and LinkedIn have all opted not to sell political ads over the past year or so. Each company's policies differ in enforcement and severity. But these players, which never received much political ad revenue or attention to begin with, seem eager to avoid the drama around political ads altogether.

Facebook VP of Marketing Solutions Carolyn Everson told Axios Monday that the company is still considering changes to its ads policy and nothing is off the table, including changes to ad targeting.

  • But sources say that despite the criticism, Facebook is unlikely to make any sweeping changes to its policies, which it believes support free speech.

The big picture: Facebook is under enormous pressure in both directions from Democrats, Republicans and industry leaders, putting the company in a lose-lose position.

  • The Trump campaign launched an attack on Facebook Wednesday after Facebook told Axios that it was still considering changes to its targeting policies. The Trump campaign, along with other Republican groups, supports Facebook's current policy.
  • Democrats have criticized Facebook over both targeting and its decision not to fact check political ads, because they think it has helped the Trump campaign spread falsehoods. High-profile Democrats like Hillary Clinton, as well as industry leaders like Bill Gates, have called on Facebook to limit micro-targeting in political ads.

The bottom line: The political ads debate has forced the world's biggest social media companies to take a stand on issues that are bigger than political ads themselves, like free speech, capitalism and democracy.

Go deeper:

Go deeper

Updated 3 hours ago - Politics & Policy

1 dead after pickup truck hits Pride spectators in Florida

Police investigate the scene where a pickup truck drove into a crowd of people at a Pride parade in Wilton Manors, Florida, on Saturday. Photo: Jason Koerner/Getty Images

A driver in a pickup truck hit spectators at a Pride festival in Wilton Manors, Florida, killing a man and leaving another person hospitalized Saturday, authorities said.

Details: Fort Lauderdale Mayor Dean Trantalis told reporters police had "apprehended the driver" and that the vehicle missed a parade car carrying Rep. Debbie Wasserman Schultz (D-Fla.) "by inches."

Updated 6 hours ago - Sports

Uganda Olympic team member tests positive for COVID in Tokyo

The Uganda National boxing team's Catherine Nanziri (L) and others arrive for check-in at Entebbe international airport in Wakiso, Uganda on Friday, ahead of their departure to participate in the Tokyo Olympic Games. Photo: Badru Katumba/AFP via Getty Images

A Uganda Olympic team member tested positive for COVID-19 upon arrival in Japan late Saturday, officials said.

Why it matters: Japan's government has faced criticism for vowing to host the Tokyo Games next month as coronavirus cases rise. The Ugandan team is the second to arrive in Japan after the Australian women's softball players, and this is the first COVID-19 infection detected among the Olympic athletes, Al Jazeera notes.

Updated 10 hours ago - World

In photos: Brazilians rally against Bolsonaro as COVID deaths top 500,000

A June 19 protest in São Paulo, Brazil, against the administration of Brazilian President Jair Bolsonaro, who has railed against precautionary health measures despite the soaring COVID-19 death rate and cases. Photo: Rodrigo Paiva/Getty Images

Demonstrators took to the streets in at least 22 of Brazil’s 26 states to protest President Jair Bolsonaro's handling of the pandemic — as deaths from COVID-19 in the country surged past 500,000 Saturday, per AP.

The big picture: Brazil has the world's second-highest coronavirus death toll and third-highest number of reported cases. Only 12% of the country's population has been vaccinated against the virus, AP notes.