The creators of Pokemon Go are nearly ready to turn on an improved version of the augmented reality component of the game, drawing on the ARKit tools that Apple released with iOS 11. Enthusiasts have already spotted code in the latest update to the game and the new AR+ feature is expected to debut in the coming days.
Why it matters: For Apple, it also gives them a temporary advantage over Android, as Niantic hasn't yet announced similar plans for Google's ARCore. For Niantic, improving the AR experience could draw back some lapsed users and encourage current ones to keep the AR feature turned on. (Many hard-core users keep it turned off to make gameplay easier and preserve battery.)