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Reproduced from The Nielsen Total Audience Report, February 2020; Chart: Axios Visuals

Luminary is expanding its service to three new countries, New Zealand, South Africa, and Ireland, sources tell Axios.

Why it matters: Its subscription podcast offering is bolstered by offering dozens of podcasts to users exclusively on its platform. Most Americans subscribe to multiple video services, but not multiple audio services, according to Nielsen. But that could soon change if more podcasts begin to be offered exclusively on certain platforms.

  • The move expands Luminary's footprint to Africa for the first time and doubles its international presence, which to date was only Canada, the U.K. and Australia.

What's happening: Luminary's global expansion comes on the heels of the announcement that Richard Plepler has joined its board of directors and that former HBO President and CRO Simon Sutton has joined as CEO.

  • The company raised $100 million last year to become the "Netflix" of podcasts.

The big picture: Podcasts companies are looking to invest more in their own exclusive content to lure users to pay subscription fees to their services.

  • Apple will reportedly fund exclusive podcasts for its platform. Bloomberg reported last month that Apple is also planing to make original podcasts promoting its TV shows.
  • Spotify announced Wednesday plans to acquire The Ringer, a sports media company founded by former ESPN personality Bill Simmons. It's the latest in Spotify's roughly $500 million investment in podcasting.
  • The Ringer shows that are currently exclusive on podcast platforms like Luminary and Pandora will remain exclusive.
  • The programs available on all podcast platforms will be available everywhere for the foreseeable future. There may be some podcasts from The Ringer that become Spotify exclusives in the future, although that's not expected to be the case for the most part.

Why it matters: Via Axios' Ina Fried: "The big question is whether this (Ringer deal) and other moves by Spotify and Luminary will mark the end of a world in which podcasts were largely openly and freely distributed."

Go deeper: News podcasts go mainstream

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Zeta, now a Category 2 Hurricane, makes landfall on Louisiana coast

The probable path of Zeta, per the National Hurricane Center. Photo: NHC/NOAA

Zeta, classified as a "significant" Category 2 hurricane, made landfall along the southeastern coast of Louisiana on Wednesday evening, according to the National Hurricane Center.

The state of play: Louisiana Gov. John Bel Edwards (D) requested a pre-landfall Emergency Declaration in a letter to President Trump on Tuesday. The hurricane is producing 110-mph maximum sustained winds and stronger gusts. The core of Zeta — including its destructive eyewall — moved ashore near Cocodrie.

Supreme Court won't expedite Pennsylvania GOP's request to block mail-in ballot extension

Amy Coney Barrett being sworn in by Chief Justice John Roberts. Photo: Fred Schilling/Collection of the Supreme Court of the United States via Getty Images

The Supreme Court voted 5-3 on Wednesday to deny a bid from Pennsylvania Republicans to expedite their request to shorten the deadline for receiving mail-in ballots. Newly-confirmed Justice Amy Coney Barrett did not participate in the decision.

Why it matters: A lower court ruling allowing ballots to be counted until 5 p.m. on Nov. 6, as long as they are postmarked by Election Day, will remain in place for now.

28 mins ago - World

Europe faces "stronger and deadlier" coronavirus wave

Paris under curfew. Photo: Kiran Ridley/Getty Images

The coronavirus is still winning: Now even Germany is entering another national lockdown, joined by France.

Why it matters: France has been "overpowered by a second wave,” President Emmanuel Macron said in a nationally televised address today. Macron said the "new wave will be stronger and deadlier" than the first.