Jul 12, 2019

Podcast: "Fluid fans" disrupt live sports

The age of die-hard sports fans is ending, with a new generation that's willing and eager to change allegiance and interests. It's a major challenge for America's massive live sports industry, and we go deeper with Angela Ruggiero, a four-time Olympian and managing partner of the Sports Innovation Lab.

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The youth sports exodus

Illustration: Sarah Grillo/Axios

The average child today spends less than three years playing a sport and quits by age 11, according to a new survey of sports parents conducted by the Aspen Institute and Utah State University.

Why it matters: For parents who see the benefits of their kids playing sports and for a nation in the midst of a childhood obesity epidemic, keeping kids active is extremely important.

Go deeperArrowAug 6, 2019

Attendance woes for sporting events were inevitable

Illustration: Sarah Grillo/Axios

The consumption habits of the modern sports fan is once again a hot topic following Northwestern coach Pat Fitzgerald's mini-rant about college football's declining attendance.

My thought bubble: Is anyone surprised that this is where we ended up? Because this was always where we were headed. For decades, schools and conferences have been making decisions that benefit the TV viewer because that's where the eyeballs are.

Go deeperArrowJul 23, 2019

The health risks of specialization in youth sports

Illustration: Rebecca Zisser/Axios

In 2016, multiple studies found that youth athletes who specialized in one sport and played it year round (as opposed to being multi-sport athletes) were at significantly higher risk of suffering an overuse injury.

Why it matters: This has become an increasingly alarming issue since those studies were released — particularly when it comes to basketball, the most popular youth sport in America.

Go deeperArrowJul 17, 2019