Photo: Erik McGregor / Contributor

Planned Parenthood Votes, the political arm of the national reproductive rights group, is ramping up its general election efforts, launching five-figure digital ad campaigns across nine battleground states.

Why it matters: This is the group's biggest election cycle effort yet, part of a larger $45 million investment ahead of November's election, and provides a glimpse of how Democrats are trying to take down President Trump on women's health issues while boosting Joe Biden as the alternative.

  • The ads will run in Pennsylvania, Michigan, New Hampshire, North Carolina, Colorado, Arizona, Florida, Wisconsin and Minnesota.
  • The campaign is also being deployed soon after the Supreme Court's 7-2 ruling siding with the Trump administration over the Affordable Care Act's contraception mandate.
  • Now, employers with a religious or moral objection to birth control don't have to cover it in their employees' health care plans.

Details: The PP Votes ads pick up on a theme that the Biden campaign has been pushing: a contrast in leadership between Biden and Trump.

  • The ad shows excerpts from Trump saying things like "I would veto legislation that weakens pro-life policies."
  • In the next cut, the narrator says, "Imagine a world where access to health care," and a cut from one of Biden's public speeches finishes the sentence, "is a right — not a privilege."
  • The 10- and 15-second ads reflect how some Democrats are trying to keep reproductive issues front and center with just four months until the election.
  • The group endorsed Biden for president last month and is doing targeted voter outreach across 12 swing states.

Go deeper

Updated Oct 21, 2020 - Politics & Policy

Biden has huge cash advantage over Trump as Election Day nears

Democratic presidential nominee Joe Biden in Wilmington, Del., on Monday. Photo: Drew Angerer/Getty Images

Democratic presidential nominee Joe Biden had $177.3 million in the bank at the end of September, per the latest Federal Election Commission filings.

Why it matters: President Trump's re-election campaign reported having $63.1 million in the bank at the end of last month, as campaigning enters the final stretch ahead of Election Day on Nov. 3.

Trump campaign announces $55 million ad buy in final two weeks

President Trump holds up a MAGA hat in Des Moines, Iowa on Oct. 14. Photo: Alex Edelman/AFP via Getty Images

The Trump campaign and Republican National Committee plan to spend an additional $55 million on coordinated ad buys in the remaining two weeks of the 2020 election, campaign manager Bill Stepien told reporters on a Monday call.

What to watch: The campaign and the RNC will jointly target Arizona, Iowa, Wisconsin, North Carolina, and Michigan — all considered critical swing states. RNC chair Ronna McDaniel told reporters on a Monday call that one ad would target Joe Biden's health care plan.

Poll: Large majorities support Biden over Trump on major policy issues

Illustration: Eniola Odetunde/Axios

As Election Day gets closer, Joe Biden leads President Trump by sizable margins on the major issues of the day, according to a national poll by The New York Times and Siena College.

Why it matters: With only two weeks to go before election day, there's little time for Trump make up the gap between he and Biden on the issues voters care deeply about. These include a new multi-trillion dollar stimulus program, mandatory mask-wearing, and a $2 trillion renewable energy package. Voters are also now evenly split on who will better manage the economy — a blow to Trump as he's led on the issue for much of the campaign.

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