Photo: Erik McGregor / Contributor

Planned Parenthood Votes, the political arm of the national reproductive rights group, is ramping up its general election efforts, launching five-figure digital ad campaigns across nine battleground states.

Why it matters: This is the group's biggest election cycle effort yet, part of a larger $45 million investment ahead of November's election, and provides a glimpse of how Democrats are trying to take down President Trump on women's health issues while boosting Joe Biden as the alternative.

  • The ads will run in Pennsylvania, Michigan, New Hampshire, North Carolina, Colorado, Arizona, Florida, Wisconsin and Minnesota.
  • The campaign is also being deployed soon after the Supreme Court's 7-2 ruling siding with the Trump administration over the Affordable Care Act's contraception mandate.
  • Now, employers with a religious or moral objection to birth control don't have to cover it in their employees' health care plans.

Details: The PP Votes ads pick up on a theme that the Biden campaign has been pushing: a contrast in leadership between Biden and Trump.

  • The ad shows excerpts from Trump saying things like "I would veto legislation that weakens pro-life policies."
  • In the next cut, the narrator says, "Imagine a world where access to health care," and a cut from one of Biden's public speeches finishes the sentence, "is a right — not a privilege."
  • The 10- and 15-second ads reflect how some Democrats are trying to keep reproductive issues front and center with just four months until the election.
  • The group endorsed Biden for president last month and is doing targeted voter outreach across 12 swing states.

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