Illustration: Sarah Grillo/Axios

The PGA Tour has struck a 9-year rights deal with CBS Sports, NBC Sports and ESPN for around $680 million, Variety reports.

Why it matters: The value of distributing professional golf in the U.S. is increasing as more TV networks clamor to hold live sports rights. In the streaming era, live sports are keeping traditional TV alive.

  • Up from roughly $400 million in its last TV distribution deal, it awards broadcast rights to CBS and NBC and digital rights to ESPN+, ESPN's subscription sports streaming service.
  • Previously NBC aired PGA Tour Live's subscription package through its NBC Sports Gold package. Now, those rights are moving to ESPN+.
  • NBC's Golf Channel will remain the cable distributor for The PGA Tour.

The big picture: The PGA Tour, perhaps better than most leagues, has been finding ways to capitalize on the sports streaming rights frenzy in the U.S. and abroad.

  • In 2018, the PGA Tour and Discovery launched the first-ever professional golf streaming service internationally via a 12-year partnership.
  • Last week, it announced a partnership with sports betting outlets The Action Network to launch GolfBet, a first-of-its-kind, golf-focused betting content platform.

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Jun 17, 2020 - Sports

NBA details life inside its Disney World "bubble"

Illustration: Sarah Grillo/Axios

In a document sent to players on Tuesday, the NBA provided a detailed look at what life will be like when play resumes inside the league's "bubble" at Walt Disney World in Florida next month.

Why it matters: Players will be tested for COVID-19 "regularly." When someone tests positive, they will be placed in isolation, where they will remain for at least 14 days. Once they test negative twice in a span of more than 24 hours, they can leave isolation.

Google bans ZeroHedge from ad platform due to protest coverage

Photo: Olly Curtis/Future via Getty Images

The right-wing financial blog ZeroHedge has been banned from generating revenue through Google's advertising platform after apparently violating the tech giant's policies on content related to race, a Google spokesperson confirmed to NBC News. Conservative news site The Federalist has also reportedly received a warning over its comment section, Business Insider reports.

Why it matters: The move is sure to invite fury from Republicans who claim that Big Tech companies stifle conservatives. President Trump signed an executive order last month aimed at softening protections from legal liability that online platforms enjoy over content moderation and user-posted material.

Jun 16, 2020 - Sports

U.S. Open to be held in August and September without spectators

Bianca Andreescu of Canada who beat Serena Williams in women's singles at U.S. Open in 2019. Photo: Tim Clayton/Corbis via Getty Images

New York Gov. Andrew Cuomo announced Tuesday that the U.S. Open tennis tournament will be held from Aug. 31 to Sept. 13 without an audience as part of the state's phased coronavirus reopening protocol.

The big picture: The U.S. Tennis Association said players and staff will be tested for COVID-19, and that there will robust health precautions to protect players like additional cleaning, extra locker room space and dedicated housing and transportation.