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At P.F. Chang's in China, patrons taste "American Chinese" food

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A P.F. Chang's in New Jersey. Photo: John Greim/LightRocket via Getty Images

The popular Asian fusion restaurant P.F. Chang's has arrived in Shanghai — but it's marketing itself as "an American bistro," reports the Wall Street Journal.

The big picture: Though the restaurant has established a reputation in the U.S. for upscale Chinese food, its executive team has a different strategy for cracking the massive Chinese market.