Jun 8, 2017

People scroll past content a lot faster on FB mobile

Matt Rourke / AP

In conjunction with a video ad announcement Thursday, Facebook revealed some key stats around their platform that give marketers a sense of how user attention has shifted on mobile.

  • Scroll rates: People scroll through Facebook's mobile News Feed 41% faster than desktop.
  • Percent of autoplay videos: Videos autoplay on Facebook around 70% of the time. Fluctuation depends on user settings.
  • Autoplay video completion: People watch autoplay videos on average for 16.7 seconds. A video is counted as "viewed" on Facebook if it is watched for at least three seconds.
  • Video ad completion: Video ads are watched in the News Feed on average for 5.7 seconds

Facebook conducted a study to observe how people use Facebook while watching TV. They found that Facebook use increased during every commercial break. They also found that there was no real difference in the type of activity during commercial breaks.

Go deeper

Updated 8 mins ago - Politics & Policy

George Floyd protests: What you need to know

Photo: David Dee Delgado/Getty Images

Clashes erupted between police and protesters in several major U.S. cities Saturday night as demonstrations over the death of George Floyd and other police-related killings of black men spread across the country.

The big picture: Floyd's death in Minneapolis police custody is the latest reminder of the disparities between black and white communities in the U.S. and comes as African Americans grapple with higher death rates from the coronavirus and higher unemployment from trying to stem its spread.

Updated 29 mins ago - Politics & Policy

U.S. cities crack down on protesters

Demonstrators gather at Lafayette Park across from the White House to protest the death of George Floyd in Washington, D.C. Photo: Yasin Ozturk/Anadolu Agency via Getty Images

Major U.S. cities have implemented curfews and called on National Guard to mobilize as thousands of demonstrators gather across the nation to continue protesting the death of George Floyd.

The state of play: Hundreds have already been arrested as tensions continue to rise between protesters and local governments. Protesters are setting police cars on fire as freeways remain blocked and windows are shattered, per the Washington Post. Law enforcement officials are using tear gas and rubber bullets to try to disperse crowds and send protesters home.

Trump to invite Russia and other non-member G7 countries to summit

President Trump at Cape Canaveral, Florida, on Saturday. Photo: Saul Martinez/Getty Images

President Trump told reporters on Saturday evening he would postpone the G7 summit to September and expand the meeting to more nations that are not members of the Group of 7.

Details: Trump said he would invite Russia, South Korea, Australia and India to the summit, according to a pool report. "I don’t feel that as a G7 it properly represents what’s going on in the world. It’s a very outdated group of countries," he said.