Jun 8, 2017

People scroll past content a lot faster on FB mobile

Matt Rourke / AP

In conjunction with a video ad announcement Thursday, Facebook revealed some key stats around their platform that give marketers a sense of how user attention has shifted on mobile.

  • Scroll rates: People scroll through Facebook's mobile News Feed 41% faster than desktop.
  • Percent of autoplay videos: Videos autoplay on Facebook around 70% of the time. Fluctuation depends on user settings.
  • Autoplay video completion: People watch autoplay videos on average for 16.7 seconds. A video is counted as "viewed" on Facebook if it is watched for at least three seconds.
  • Video ad completion: Video ads are watched in the News Feed on average for 5.7 seconds

Facebook conducted a study to observe how people use Facebook while watching TV. They found that Facebook use increased during every commercial break. They also found that there was no real difference in the type of activity during commercial breaks.

Go deeper

Coronavirus spreads to more countries, and South Korea ups its case count

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The novel coronavirus continues to spread to more nations, and the U.S. reports a doubling of its confirmed cases to 34 — while noting those are mostly due to repatriated citizens, emphasizing there's no "community spread" yet in the U.S. South Korea's confirmed cases jumped from 204 on Friday to 433 on Saturday.

The big picture: COVID-19 has now killed at least 2,362 people and infected more than 77,000 others, mostly in mainland China. New countries to announce infections recently include Israel, Lebanon and Iran.

Go deeperArrowUpdated 25 mins ago - Health

Centrist Democrats beseech 2020 candidates: "Stand up to Bernie" or Trump wins

Bernie Sanders rallies in Las Vegas, Nevada on Feb. 21. Photo: Mario Tama/Getty Images

Center-left think tank Third Way urgently called on the Democratic front-runners of the 2020 presidential election to challenge Sen. Bernie Sanders on the South Carolina debate stage on Feb. 25, in a memo provided to Axios' Mike Allen on Saturday.

What they're saying: "At the Las Vegas debate ... you declined to really challenge Senator Sanders. If you repeat this strategy at the South Carolina debate this week, you could hand the nomination to Sanders, likely dooming the Democratic Party — and the nation — to Trump and sweeping down-ballot Republican victories in November."

Situational awareness

Warren Buffett. Photo: Daniel Zuchnik/WireImage

Catch up on today's biggest news:

  1. Warren Buffett releases annual letter, reassures investors about future of Berkshire Hathaway
  2. Greyhound bars immigration sweeps
  3. U.S. military officially stops offensive operations in Afghanistan
  4. America's future looks a lot like Nevada
  5. Centrist Democrats beseech 2020 candidates: "Stand up to Bernie" or Trump wins