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Data: Morning Consult, August 24-September 8, 2017. Note: Excludes 'Don't know/No Opinion'; Chart: Andrew Witherspoon / Axios

New research from Morning Consult finds that pop-up ads and pre-roll ads are the least favored by consumers. Per the study, younger viewers are willing to pay more on average to avoid invasive ads. Adults aged 34 and younger would pay about $35 to eliminate ads on social media.

  • The backlash against digital advertising has created an uptick in ad-blocking: More than a quarter of internet users in the United States use ad blockers, and that number has been steadily increasing year over year, according to estimates by eMarketer.
  • Millennials, males, streamers, researchers and heavy downloaders are most likely to use an ad blocker, according to the latest Dimension study from Kantar Media, a leading advertising measurement company.
  • Both Google and Apple are rolling new ad-blocking technologies within their search engines to better user experience.

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Gallup: Party preference swings dramatically in favor of Democrats

Photo: Jim Watson/AFP via Getty Images

Americans' political party preferences have swung sharply from a 2-point Republican advantage in January to an 11-point Democratic advantage in July, according to Gallup's monthly averages of telephone polls in 2020.

The big picture: The dramatic shift is more a product of fewer people identifying as Republican or Republican-leaning (down 8% since January) than gains among those who identify as Democratic or Democratic-leaning (up 5%).

Nancy Pelosi: "I yearn for other Republican presidents"

House Speaker Nancy Pelosi (D-Calif.) called on President Trump Thursday to exercise "the full power" of the Defense Production Act to meet coronavirus equipment needs and accused him of engaging in a "massive dereliction of duty" by ignoring science during the pandemic.

What she's saying: "I yearn for other Republican presidents," Pelosi said at a press conference. "While we may have disagreed on many points, but at least we had a shared commitment to the governance of our country."

47 mins ago - Technology

T-Mobile debuts free robocall-fighting service

T-Mobile announced Thursday it will offer ScamShield, a free scam-blocking service, to all T-Mobile, Metro and Sprint customers.

Why it matters: Robocalls remain the scourge of the industry, with billions of unwanted calls pummeling customers last year.