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People really don't like pop-up ads, pre-roll
Data: Morning Consult, August 24-September 8, 2017. Note: Excludes 'Don't know/No Opinion'; Chart: Andrew Witherspoon / Axios

New research from Morning Consult finds that pop-up ads and pre-roll ads are the least favored by consumers. Per the study, younger viewers are willing to pay more on average to avoid invasive ads. Adults aged 34 and younger would pay about $35 to eliminate ads on social media.