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Julius Crowe Hampton, an Outdoor Afro leader, kayaks in Marina Bay Yacht Harbor in Richmond, Calif. Photo: Yalonda M. James/The San Francisco Chronicle via Getty Images

Outdoor enthusiasts want people of color to embrace activities like hiking, biking, kayaking, camping and birding — and feel safe while enjoying it all.

Why it matters: A national reckoning has drawn attention to the discrimination some people of color face during a run in the mountains or a walk on a trail. The outdoors can be deadly due to bigotry, not just wildlife, lurking in the woods.

  • Before the death of George Floyd, video footage of two white men who shot and killed Ahmaud Arbery, a 25-year-old Black jogger in Georgia, went viral and started conversations about people of color and the outdoors.
  • The pandemic shut down malls, bars, stadiums and restaurants. Outdoor activities became the only option for most people to escape lockdowns and introduced more people to trails, state parks and green spaces.

Details: Since then, outdoor groups and businesses across the U.S. have launched campaigns and initiatives to transform how Black Americans, Latinos, Asian Americans and Native Americans engage with the outdoors.

  • Kampgrounds of America banned the Confederate flag from campgrounds, put people of color in marketing materials and started diversity training for staff, President and CEO Toby O’Rourke told Axios.
  • Retail company REI said in April it's begun a six-month retail pilot to increase Black representation in its workforce and has developed a long-term racial equity working plan.
  • The American Ornithological Society announced in May its commitment to changing “exclusionary or harmful bird names” as a way to make birding more welcoming for people of color.

The intrigue: Around 32% of campers are now people of color, a stark 17-point increase over the past five years, according to Kampgrounds of America, which is owned by Asian Americans.

Shamay Thomas, 49, a nurse practitioner and member of Outdoor Afro, hiking at Point Defiance Park in Tacoma, Wash. Photo: Jovelle Tamayo for the Washington Post via Getty Images

Yes, but: Some mountaintops and rivers still hold racist names and some popular outdoor areas and national parks are connected to horrific lynchings or removal of Indigenous people.

  • "As much as I love the outdoors, the history of national parks is rooted in a lot of ugliness," Christian La Mont, program manager for Latino Outdoors, told Axios.
  • Katina Grays, the New York City leader of the national group Outdoor Afro, said people of color reclaim those spaces and reframe history when they visit and go outside. "I always come with Black history to share."

Flashback: Putnam County, New York, faced calls last year to create a human rights commission after a resident called sheriff's deputies on a group of Black teenagers from a foster home seeking to go hiking.

Iris Zacarías, Michelle Piñon and Alfonso Orozco, volunteers for Latino Outdoors, in Seattle, Wash. Photo: Jovelle Tamayo for the Washington Post via Getty Images

What they're saying: "Going out for a jog, sleeping in our own beds, or going fishing on a lake ... all of this is our right, and in some ways, our obligation," Baratunde Thurston, the host of the upcoming six-part PBS series, "America Outdoors with Baratunde Thurston" and author of "How to Be Black," told Axios.

  • "I think for me, it's very restorative. The outdoors has always been for us. Look historically, we've always known how to find our way in the outdoors, from the south to the north," Grays said.

One fun thing: Outdoor Afro and Backroads have partnered to create a hiking, biking and kayaking experience in October from Savannah, Georgia, to Charleston, South Carolina, while visiting sites connected to the Underground Railroad.

Don't forget: President Biden announced Thursday he would nominate Charles F. Sams III to be the next director of the National Park Service — an agency that for decades has struggled with diversity.

  • Sams is a member of the Cayuse, Walla Walla, Cocopah and Yankton Sioux tribal nations.

Go deeper

In photos: Americans hit stores for Black Friday

Shoppers walk through Macy's department store in New York City on Black Friday. Photo: Yuki Iwamura/AFP via Getty Images

Shoppers across the nation flocked to malls and major retailers Friday in search of "Black Friday" deals. About 158 million people were expected to shop in stores or online between Thursday and the end of the day Monday, according to the National Retail Federation.

Why it matters: Retailers hope a desire to return to holiday traditions will translate to big spending during the annual post-Thanksgiving sales events, even in the face of supply chain issues and rising prices due to inflation, as Axios' Hope King reported.

Austria approves COVID vaccine mandate for adults

A vaccination center installed at the Barbara Chapel of St Stephen's Cathedral in Vienna, Austria. Photo: Alex Halada/AFP via Getty Images

Austria's lower house of parliament voted on Thursday in favor of making COVID-19 vaccinations compulsory for most adults from next month.

Why it matters: The bill is expected to soon pass the upper house and be signed by President Alexander Van der Bellen in order for the law to take effect Feb. 1, per Reuters. It'd make Austria the first EU nation to impose such a sweeping mandate.

Hope King, author of Closer
Updated 3 hours ago - Economy & Business

Peloton pumps its brakes

Data: FactSet; Chart: Axios Visuals

Peloton’s popularity is falling as swiftly as it shot up.

Why it matters: Not all pandemic habits stick around. Peloton's trajectory over the past two years exemplifies how challenging it's been for companies to gauge shifts in consumer demand — particularly in sectors heavily altered by the pandemic.

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