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Photo; Marc Pfitzenreuter/Getty Images

Peacock and WWE announced a multi-year agreement Monday that gives Peacock exclusive streaming rights to WWE Network in the U.S.

Why it matters: The deal, reportedly worth over $1 billion, will help bolster Peacock's programming to better compete with the slew of new streaming companies that have launched in the past year.

The big picture: WWE, unlike most sports, managed to stay afloat even at the outset of the pandemic. In April, Florida Gov. Ron DeSantis said WWE programming was an essential business and allowed matches to continue despite rising COVID-19 cases.

Details: Peacock will launch WWE Network on March 18. In turn, WWE Network will shut down its streaming service in the U.S. and shift its programming over to Peacock.

  • More than 17,000 hours of new, original, and library WWE Network programming will eventually be available on-demand.
  • All live pay-per-view events, including "WrestleMania" and "SummerSlam; Fastlane," will be available first via pay-per-view to stream on Peacock on Sunday, March 21.
  • The deal also means that original shows like "Steve Austin Broken Skull Sessions" and in-ring shows like "WWE 205 Live" will be on Peacock exclusively, as will replays of "Raw" and "SmackDown."
  • All WWE Network archives will also be included on-demand.
  • WWE said that starting in 2022, it will bring one signature documentary exclusively to Peacock.

Be smart: For wrestling fans, this is a win. The WWE Network will be made available via Peacock for $4.99 monthly with ads, as opposed to the $9.99 monthly ad-free subscription that the WWE Network currently costs. Still, if a super-fan wants to watch WWE without ads on Peacock, it will cost them $9.99.

What they're saying: “NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA," said Rick Cordella, executive vice president and chief revenue officer of Peacock.

  • Nick Khan, president and chief revenue officer of WWE, said Peacock will enable WWE to showcase its most important events, including WrestleMania.

What's next: The companies plan to share more details on managing customer accounts closer to the Peacock launch in March.

Go deeper

1 hour ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.

2 hours ago - World

France recalls ambassadors from U.S. and Australia over submarine deal

Secretary of State Antony Blinken (L), French Foreign Minister Jean-Yves Le Drian (C), and French ambassador to the U.S. Philippe Etienne. Photo: Nicholas Kamm/AFP via Getty Images

France has taken the extraordinary step of recalling its ambassadors to the U.S. and Australia after both countries blindsided their French allies with a new military pact and submarine contract, the French Foreign Ministry announced on Friday.

The backstory: While sealing an agreement with the U.S. and U.K. to acquire nuclear submarines, Australia ripped up an existing $90 billion submarine deal with France. That led senior French officials to accuse the U.S. of a "stab in the back."

Updated 2 hours ago - World

In reversal, Pentagon now says drone strike killed 10 Afghan civilians

Caskets for the dead are carried towards the gravesite as relatives and friends attend a mass funeral for members of a family that is said to have been killed in a U.S. drone airstrike, in Kabul on Aug. 30. Photo: Marcus Yam/Los Angeles Times via Getty Images

A U.S. drone strike launched on Aug. 29 killed 10 civilians in Afghanistan, including seven children, rather than the Islamic State extremists the Biden administration claimed it targeted, the Pentagon said Friday.

Why it matters: U.S. Central Command said at the time that officials "know" the drone strike "disrupted an imminent ISIS-K threat" to Kabul's airport, and that they were "confident we successfully hit the target."