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Photo; Marc Pfitzenreuter/Getty Images

Peacock and WWE announced a multi-year agreement Monday that gives Peacock exclusive streaming rights to WWE Network in the U.S.

Why it matters: The deal, reportedly worth over $1 billion, will help bolster Peacock's programming to better compete with the slew of new streaming companies that have launched in the past year.

The big picture: WWE, unlike most sports, managed to stay afloat even at the outset of the pandemic. In April, Florida Gov. Ron DeSantis said WWE programming was an essential business and allowed matches to continue despite rising COVID-19 cases.

Details: Peacock will launch WWE Network on March 18. In turn, WWE Network will shut down its streaming service in the U.S. and shift its programming over to Peacock.

  • More than 17,000 hours of new, original, and library WWE Network programming will eventually be available on-demand.
  • All live pay-per-view events, including "WrestleMania" and "SummerSlam; Fastlane," will be available first via pay-per-view to stream on Peacock on Sunday, March 21.
  • The deal also means that original shows like "Steve Austin Broken Skull Sessions" and in-ring shows like "WWE 205 Live" will be on Peacock exclusively, as will replays of "Raw" and "SmackDown."
  • All WWE Network archives will also be included on-demand.
  • WWE said that starting in 2022, it will bring one signature documentary exclusively to Peacock.

Be smart: For wrestling fans, this is a win. The WWE Network will be made available via Peacock for $4.99 monthly with ads, as opposed to the $9.99 monthly ad-free subscription that the WWE Network currently costs. Still, if a super-fan wants to watch WWE without ads on Peacock, it will cost them $9.99.

What they're saying: “NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA," said Rick Cordella, executive vice president and chief revenue officer of Peacock.

  • Nick Khan, president and chief revenue officer of WWE, said Peacock will enable WWE to showcase its most important events, including WrestleMania.

What's next: The companies plan to share more details on managing customer accounts closer to the Peacock launch in March.

Go deeper

Miriam Kramer, author of Space
9 hours ago - Science

China makes history with successful Mars landing

A model of the Tianwen-1 Mars rover is displayed during an exhibition at the National Museum of China in Beijing. Photo: Wang Zhao/AFP via Getty Images

A Chinese lander carrying a rover successfully touched down on Mars for the first time, state media reports.

Why it matters: This is the first time China has landed a spacecraft on another planet, and it launches the nation into an elite club of only a few space agencies to successfully make it to the Martian surface.

10 hours ago - World

UN: 10,000 Palestinians displaced in Gaza as Israel-Hamas fighting escalates

A Palestinian woman walks after she collects her belongings inside her damaged house following an Israeli air in the northern Gaza Strip. Photo: Ahmed Zakot/SOPA Images/LightRocket via Getty Images)

The United Nations warned Friday that ongoing fighting between Israel and Hamas "has the potential to unleash an uncontainable security and humanitarian crisis," in not only the occupied Palestinian territories and Israel, but "the region as a whole."

The big picture: More than 125 Palestinians, including 31 children have been killed in Gaza since fighting began Monday, per the Palestinian Ministry of Health. Eight people, including two children, have been killed in Israel, Reuters reported, citing Israeli authorities.