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As more television becomes digital, the push to provide consumers with customized content discovery will only intensify. At least half of consumers (55%) look for a new content to watch at least once per week, and 83% look for it a few times per month, per PwC's new content discovery report.

Expand chart
Reproduced from a PwC content discovery report; Chart: Axios Visuals
  • Content discovery is an integral part of the consumer experience: Nearly two-thirds (62%) of consumers agree that they often struggle to find something to watch, despite there being many choices available to them. Consumers say it's much harder to find something to watch than read or listen to.
  • If after only a few minutes a consumer can't figure out what to put on, PwC finds that one in every five people will resort to rewatching something they've already seen.

PWC's data also suggests that content has a longer shelf life among consumers who rely exclusively on streaming. "Pay-TV subscribers favor shows released recently, while non-pay-TV streamers choose shows dispersed across several months or even years," according to the report.

  • Why it matters: "Utilization of metadata and machine learning along with AI are crucial to maximizing returns on all of this investment in content," sys Greg Boyer, US Media & Entertainment Sector Advisory Leader at PwC. "User retention should grow as a recommendation becomes more intelligent and search function becomes more refined."

Go deeper

Updated 17 mins ago - Politics & Policy

Prosecutor to seek hate crime charges, death penalty in Atlanta shootings

In Hopkinton, Mass., the Rally & Run To Stop Asian Hate is held to show solidarity in the wake of deadly Atlanta shootings and to mourn the loss of eight lives including six Asian women. Photo: Jonathan Wiggs/The Boston Globe via Getty Images

Prosecutors unveiled murder charges against the white man accused of shooting and killing eight people, six of whom were Asian women, at Atlanta-area spas, AP reports.

Driving the news: A prosecutor filed notice that she plans to seek hate crime charges and the death penalty in the case. Two separate grand juries have now indicted the suspect on murder charges.

America's pandemic coin crunch returns

Illustration: Sarah Grillo/Axios

An early pandemic problem that plagued businesses is back: not enough change to go around.

Why it matters: The pandemic broke America's coin flow. It has repercussions for millions that rely on it for daily transactions.

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