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As more television becomes digital, the push to provide consumers with customized content discovery will only intensify. At least half of consumers (55%) look for a new content to watch at least once per week, and 83% look for it a few times per month, per PwC's new content discovery report.

Expand chart
Reproduced from a PwC content discovery report; Chart: Axios Visuals
  • Content discovery is an integral part of the consumer experience: Nearly two-thirds (62%) of consumers agree that they often struggle to find something to watch, despite there being many choices available to them. Consumers say it's much harder to find something to watch than read or listen to.
  • If after only a few minutes a consumer can't figure out what to put on, PwC finds that one in every five people will resort to rewatching something they've already seen.

PWC's data also suggests that content has a longer shelf life among consumers who rely exclusively on streaming. "Pay-TV subscribers favor shows released recently, while non-pay-TV streamers choose shows dispersed across several months or even years," according to the report.

  • Why it matters: "Utilization of metadata and machine learning along with AI are crucial to maximizing returns on all of this investment in content," sys Greg Boyer, US Media & Entertainment Sector Advisory Leader at PwC. "User retention should grow as a recommendation becomes more intelligent and search function becomes more refined."

Go deeper

Tech scrambles to derail inauguration threats

Illustration: Sarah Grillo/Axios

Tech companies are sharing more information with law enforcement in a frantic effort to prevent violence around the inauguration, after the government was caught flat-footed by the Capitol siege.

Between the lines: Tech knows it will be held accountable for any further violence that turns out to have been planned online if it doesn't act to stop it.

Dave Lawler, author of World
2 hours ago - World

Uganda's election: Museveni declared winner, Wine claims fraud

Wine rejected the official results of the election. Photo: Sumy Sadruni/AFP via Getty

Yoweri Museveni was declared the winner of a sixth presidential term on Saturday, with official results giving him 59% to 35% for Bobi Wine, the singer-turned-opposition leader.

Why it matters: This announcement was predictable, as the election was neither free nor fair and Museveni had no intention of surrendering power after 35 years. But Wine — who posed a strong challenged to Museveni, particularly in urban areas, and was beaten and arrested during the campaign — has said he will present evidence of fraud. The big question is whether he will mobilize mass resistance in the streets.

Off the Rails

Episode 1: A premeditated lie lit the fire

Photo illustration: Sarah Grillo/Axios. Photo: Chip Somodevilla/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 1: Trump’s refusal to believe the election results was premeditated. He had heard about the “red mirage” — the likelihood that early vote counts would tip more Republican than the final tallies — and he decided to exploit it.

"Jared, you call the Murdochs! Jason, you call Sammon and Hemmer!”

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