Nov 14, 2017

Pay-TV paralyzes consumers with options

As more television becomes digital, the push to provide consumers with customized content discovery will only intensify. At least half of consumers (55%) look for a new content to watch at least once per week, and 83% look for it a few times per month, per PwC's new content discovery report.

Reproduced from a PwC content discovery report; Chart: Axios Visuals
  • Content discovery is an integral part of the consumer experience: Nearly two-thirds (62%) of consumers agree that they often struggle to find something to watch, despite there being many choices available to them. Consumers say it's much harder to find something to watch than read or listen to.
  • If after only a few minutes a consumer can't figure out what to put on, PwC finds that one in every five people will resort to rewatching something they've already seen.

PWC's data also suggests that content has a longer shelf life among consumers who rely exclusively on streaming. "Pay-TV subscribers favor shows released recently, while non-pay-TV streamers choose shows dispersed across several months or even years," according to the report.

  • Why it matters: "Utilization of metadata and machine learning along with AI are crucial to maximizing returns on all of this investment in content," sys Greg Boyer, US Media & Entertainment Sector Advisory Leader at PwC. "User retention should grow as a recommendation becomes more intelligent and search function becomes more refined."

Go deeper

On-demand video rental services get awards season boost

Data: PwC and Digital TV Research; Chart: Axios Visuals

Over the last decade, transactional video on-demand (TVOD), which are services that sell or rent content on a one-time basis, have largely been challenged by the rise of subscription and advertising-based streaming services that allow users to access hundreds of titles for a monthly or yearly fee.

Case-in-point: Companies like Apple and Amazon, which still sell and rent content to users, have both invested heavily over the past year in building up their own subscription streaming platforms (SVODs).

Go deeperArrowJan 14, 2020

The present and future confidence gap

Data: The Conference Board; Chart: Axios Visuals

The difference between Americans' views of their current situation and their expectations for the future continues to grow.

The state of play: The Conference Board's December consumer confidence report showed a 3.4 point rise in consumers' assessment of their present situation, and a 3-point decline in their expectations for the future.

Go deeper: Consumers are picking up the lagging business sector's slack

Record number of original TV shows created in 2019

A whopping 532 original scripted television series were created last year, according to the latest data from FX Networks Research, up 7% from the year before.


Why it matters: In recent years, experts wondered if the TV market would eventually reach "Peak TV," or a point of total saturation. The new data suggests that hasn't happened yet.

Go deeperArrowJan 9, 2020