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Correction: The chart's legend was fixed to show the darker yellow represents streaming services without ads (not with ads); Data: Axios Research; Chart: Andrew Witherspoon/Axios

Paramount+, the new subscription service from ViacomCBS, launched Thursday, further crowding the competitive streaming battlefield. It's the last remaining service to launch from a big entertainment company for the foreseeable future.

Why it matters: Data shows that most consumers are likely to pay for at most 3-4 services per month. Not every streamer will emerge a winner.

Catch up quick: "Paramount+," "Disney+," "Discovery+," NBCUniversal's "Peacock," AT&T's "HBO Max," and "AppleTV" have all launched in the past year and a half, in an effort to catch up to Netflix's dominance.

  • Disney's "Hulu" got a head start, launching more than a decade ago, and is now hitting its stride. Other specialized services — like Starz and Showtime operate as standalone properties — for now, at least.

Details: Paramount+ launches in the U.S. and Latin America on Thursday for $9.99 monthly without ads. Come this summer, an ad-supported tier will be available for $4.99 per month.

  • The service is essentially a rebranded version of CBS All Access — which includes live sports, news and entertainment — combined with thousands of shows and movies from Viacom's Paramount Pictures and its cable networks, like MTV, Comedy Central, Nickelodeon, BET and Paramount Network.
  • Paremount+ will boast 36 new original series, including a few classic reboots and spinoffs, like a refreshed “Frasier” series starring Kelsey Grammer, new "Rutgrats" and "iCarly" shows for kids, and a bunch of planned "Avatar" spinoffs.
  • Some of Paramount's biggest blockbusters, including "Mission: Impossible 7” and “A Quiet Place Part II,” will appear on the service after just 45 days of airing in theaters. Others will hit the service even sooner.

Be smart: The crown jewel of the Paramount+ portfolio is live sports — its strongest differentiator among other entertainment streaming platforms out there.

  • The service will include the NFL, new exclusive international soccer games and more. In a presentation to investors last week, CBS Entertainment Group CEO George Cheeks said football was the top driver of new subscriptions to CBS All Access, followed by European soccer.

Yes, but: Paramount+ launches with a similar challenge to many of its competitors: Some of its best content is licensed to other streamers.

  • This includes one of Paramount Networks' top hits, Yellowstone, which the company has licensed exclusively to NBCUniversal's "Peacock" service.

Be smart: Most streaming executives concede that at this point, the goal is to become a viable third or fourth option next to Netflix and Disney+, which are ahead on the streaming battlefield.

  • In a little over a year, Disney+ has accrued about 95 million subscribers, nearly half the number of subscribers Netflix has accumulated over the past decade.
  • According to the latest Video Entertainment Study from research firm Magid, the average number of services a consumer is willing to subscribe to is 4, and they are willing to pay on average $40 a month.

Go deeper

Facebook to lift political ad ban imposed after November election

Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images

Facebook will finally allow advertisers to resume running political and social issue ads in the U.S. on Thursday, according to a company update.

The big picture: Facebook and rival Google instituted political ad bans to slow the spread of misinformation and curb confusion around the presidential election and its aftermath.

Updated 59 mins ago - Science

This powerful new accelerator looks for keys to the center of atoms

Illustration: Eniola Odetunde/Axios

Nuclear physicists trying to piece together how atoms are built are about to get a powerful new tool.

Why it matters: When the Facility for Rare Isotope Beams begins experiments later this spring, physicists from around the world will use the particle accelerator to better understand the inner workings of atoms that make up all the matter that can be seen in the universe.

Updated 1 hour ago - Politics & Policy

Omicron dashboard

Illustration: Aïda Amer/Axios

  1. Health: FDA OKs antiviral drug remdesivir for non-hospitalized COVID patients — Walensky: CDC language "pivoting" on "fully vaccinated" — Pfizer and Moderna boosters overwhelmingly prevent Omicron hospitalizations, CDC finds.
  2. Vaccines: The case for Operation Warp Speed 2.0 — Teens and adults missed 37 million vaccinations during COVID — Team USA 100% vaccinated against COVID ahead of Beijing Olympics — Kids' COVID vaccination rates are particularly low in rural America — Annual COVID vaccine preferable to boosters, says Pfizer CEO.
  3. Politics: Arizona governor sues Biden administration over COVID funds tied to mandates — Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older — Austria approves COVID vaccine mandate for adults — Beijing officials urge COVID-19 "emergency mode" before Winter Olympics.
  5. Variant tracker