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Massachusetts Attorney General Maura Healey filed a lawsuit against Purdue Pharma. Photo: Lane Turner/The Boston Globe via Getty Images

The manufacturers of OxyContin not only engaged in a high-pressure, no-holds-barred marketing barrage, but also sought to shift the blame to the people who became addicted to their highly addictive drug, according to a new filing from Massachusetts Attorney General Maura Healey.

Driving the news: The document adds new details to the emerging public image of Purdue Pharma and its former president, Richard Sackler.

  • "The launch of OxyContin tablets will be followed by a blizzard of prescriptions that will bury the competition. The prescription blizzard will be so deep, dense, and white ..." Sackler said at a launch party for the drug, according to the filing.
  • That blizzard happened, thanks in part to aggressive marketing efforts and partnerships with prominent teaching hospitals.

Among the most damning accusations in the Massachusetts filing: Accusations that the Sackler family, faced with evidence of how powerfully addictive their product was, shifted the burden back to patients — reinforcing a stigma that public health officials are still trying to combat.

  • "We have to hammer on the abusers in every way possible. They are the culprits and the problem. They are reckless criminals," Richard Sackler said in a 2001 email, according to the legal filing.

The other side: Purdue, in a statement to Boston's WBUR, accused Healey of trying to "vilify a single manufacturer whose medicines represent less than 2 percent of opioid pain prescriptions rather than doing the hard work of trying to solve a complex public health crisis."

Go deeper: Purdue Pharma will no longer promote opioids to doctors

Go deeper

The manufacturing boom's bottleneck

llustration: Rebecca Zisser/Axios

The manufacturing sector has bounced back from its pandemic knockout. But as the economy reopens, factories can't keep up with orders.

Why it matters: The materials manufacturers need are hard to find and prices for them are soaring.

2 hours ago - Technology

Twitter to label COVID-19 vaccine misinformation, implement strike policy

Photo: Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Twitter announced Monday that it will label tweets with potentially misleading information about COVID-19 vaccines, and introduce a strike system that can lead to permanent account suspension.

The big picture: Tech companies are taking an increasingly aggressive stance against users who attempt to share misleading information about COVID-19 vaccines on their platforms.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: Trump, Melania received COVID vaccine at White House in January — CDC director warns "now is not the time" to lift COVID restrictions.
  2. Vaccine: J&J CEO "absolutely" confident in vaccine distribution goals Most states aren't prioritizing prisons for COVID vaccines — Vaccine hesitancy is shrinking.
  3. Economy: Apple says all U.S. stores open for the first time since start of pandemic — What's really going on with the labor market.
  4. Sports: Poll weighs impact of athlete vaccination.
  5. World: Italy tightens restrictions as experts warn of growing prevalence of variants — PA announces new COVID restrictions as cases surge.
  6. Local: Colorado sets timeline for return to normalcy.