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Photo: Dmytro Aksonov via Getty Images

Outside Media, home to dozens of outdoor enthusiast brands, is acquiring two new titles, Pinkbike and Cycling Tips, as well as Trailforks, a trail mapping app.

Why it matters: The deals will help further cement Outside’s coverage of cycling and bolster its mapping tools.

  • Outside currently owns Bicycle Retailer, a cycling industry news site, and Gaia GPS, a mapping app for biking and outdoor activities.
  • It also owns VeloNews, a cycling and race results magazine, Peloton Magazine, and Beta, a mountain biking magazine.

Details: Pinkbike, a consumer-facing digital brand, is considered the global leader in mountain biking, per a statement. Outside says that the outlet drives more than half of all page views in its category.

  • Pinkbike recently acquired CyclingTips, a road and racing news site, and Trailforks.
  • In a statement, the company said that the core teams from Pinkbike and Trailforks will continue operating out of their offices in Squamish, British Columbia.
  • “CyclingTips will maintain its office in Australia, and its U.S.-based staff will join the larger Outside team in the company’s headquarters in Boulder.”

The big picture: Outside recently completed a $150 million fundraising round from Sequoia Heritage to help fuel its growth, including via acquisitions.

  • With these new titles, Outdoors’ owned and operated media assets bow amount to nearly 30 brands.
  • The company, which launched a membership program earlier this year called Outside+, is considered the leading digital brand for outdoor lifestyle content.

What they’re saying: “The marriage of these businesses creates a truly comprehensive resource for all types of cyclists and outdoor adventurers,” said Robin Thurston, CEO of Outdoor Media.

  • ”In partnership with Gaia, we intend to map every trail in America, and eventually the world, so that Outside+ members can ride, hike, run, and ski with greater confidence and safety,” said Pinkbike founder Radek Burkat.

Go deeper

Aug 23, 2021 - Economy & Business

Vox Media acquires cocktail media brand "Punch"

Amanda Kludt, editor-in-chief of Eater (left) and Talia Baiocchi, founder and editor-in-chief of Punch. Photo: Vox Media

Vox Media, home to brands like "The Verge," "New York Magazine" and "SB Nation," is acquiring "Punch," a media company that covers drinks and cocktail culture, executives tell Axios.

Why it matters: The deal, which closed Monday, marks the fifth acquisition for Vox Media in the past three years, and its ninth overall.

DOJ sues American Airlines, JetBlue to block "unprecedented" alliance

Photo: Andrew Harrer/Bloomberg via Getty Images

The Justice Department on Tuesday sued American Airlines and JetBlue to block an "unprecedented series of agreements" that will consolidate the two airlines' operations in Boston and New York City.

Why it matters: The civil antitrust complaint alleges that the planned Northeast Alliance (NEA) "will cause hundreds of millions of dollars in harm to air passengers across the country through higher fares and reduced choice," the DOJ said in a release.

FBI: Body identified as Gabby Petito, death ruled a homicide

A memorial dedicated to Gabby Petito near City Hall in North Port, Fla. Photo: Octavio Jones/Getty Images

A body found in Teton County, Wyoming, on Sunday was confirmed to be the remains of missing 22-year-old blogger Gabby Petito, the FBI announced Tuesday.

Driving the news: The death was ruled a homicide by the Teton County coroner's office, the FBI said. The cause of death has not been determined.

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