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Illustration: Aïda Amer/Axios

President Trump's latest headache comes from outdoor brands increasingly radicalized by climate change and his stewardship of public lands.

Driving the news: Trade groups representing hundreds of outdoor companies announced a new effort this week to push for policies that reduce greenhouse gas emissions and explore renewable energy.

  • During the government shutdown, Columbia took out full page ads to urge the government to reopen to aid public parks. 
  • Just last year, Patagonia said the company would donate $10 million to non-profit groups that work on climate and environment issues. 
  • The companies also banded together to protest Trump's plan to make big cuts to the size of two national monuments in Utah in 2017.

Why it matters: The big outdoor brands — including REI, Patagonia, Columbia and North Face — have monster social media presences and significant brand loyalty from affluent customers.

  • “These national brands have a reach that nonprofit advocates could only dream of, and they have been using that megaphone in a really effective way to remind people of this issue,” Kayje Booker of the Montana Wilderness Association told the AP.
  • “[W]hen President Trump was elected, some of the threats to our public lands became more high profile,” Outdoor Industry Association executive director Amy Roberts told the AP.

The big picture: More people in the U.S. want brands to take a stand on societal issues, especially on climate change.

  • 51% of Americans want corporations to act to influence policy on climate change, according to a report from Morning Consult.
  • But most consumers don't typically like when companies address issues pegged to Trump, even if many of his actions are what bring certain issues to the public debate.

Go deeper:

Go deeper

15 mins ago - World

China and Russia vaccinate the world — for now

Illustration: Aïda Amer/Axios

While the U.S. and Europe focus on vaccinating their own populations, China and Russia are sending millions of COVID-19 vaccine doses to countries around the world.

Why it matters: China's double success in controlling its domestic outbreak and producing several viable vaccines has allowed it to focus on providing doses abroad — an effort that could help to save lives across several continents.

Ina Fried, author of Login
24 mins ago - Technology

Report: China will dominate AI unless U.S. invests more

Photo illustration: Axios Visuals. Photo: Krisztian Bocsi/Bloomberg via Getty Images

The U.S., which once had a dominant head start in artificial intelligence, now has just a few year's lead on China and risks being overtaken unless government steps in, according to a new report to Congress and the White House.

Why it matters: Former Google CEO Eric Schmidt, who chaired the committee that issued the report, tells Axios that the U.S. risks dire consequences if it fails to both invest in key technologies and fully integrate AI into the military.

Americans agree about more issues than they realize

Data: Populace Inc.; Chart: Michelle McGhee/Axios

Many Americans assume the rest of the country doesn't share their political and policy priorities — but they're often wrong, according to new polling by Populace, first seen by Axios.

Why it matters: The polling reveals that despite growing political polarization, Americans share similar long-term goals and priorities for the country.