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Illustration: Aïda Amer/Axios

President Trump's latest headache comes from outdoor brands increasingly radicalized by climate change and his stewardship of public lands.

Driving the news: Trade groups representing hundreds of outdoor companies announced a new effort this week to push for policies that reduce greenhouse gas emissions and explore renewable energy.

  • During the government shutdown, Columbia took out full page ads to urge the government to reopen to aid public parks. 
  • Just last year, Patagonia said the company would donate $10 million to non-profit groups that work on climate and environment issues. 
  • The companies also banded together to protest Trump's plan to make big cuts to the size of two national monuments in Utah in 2017.

Why it matters: The big outdoor brands — including REI, Patagonia, Columbia and North Face — have monster social media presences and significant brand loyalty from affluent customers.

  • “These national brands have a reach that nonprofit advocates could only dream of, and they have been using that megaphone in a really effective way to remind people of this issue,” Kayje Booker of the Montana Wilderness Association told the AP.
  • “[W]hen President Trump was elected, some of the threats to our public lands became more high profile,” Outdoor Industry Association executive director Amy Roberts told the AP.

The big picture: More people in the U.S. want brands to take a stand on societal issues, especially on climate change.

  • 51% of Americans want corporations to act to influence policy on climate change, according to a report from Morning Consult.
  • But most consumers don't typically like when companies address issues pegged to Trump, even if many of his actions are what bring certain issues to the public debate.

Go deeper:

Go deeper

Updated 32 mins ago - Politics & Policy

Top Pentagon officials contradict Biden on Afghanistan advice

Photo: Carolone Brehman/Pool/AFP via Getty Images

Top military leaders confirmed in a Senate hearing Tuesday they recommended earlier this year that the U.S. keep 2,500 troops in Afghanistan, and that they believed withdrawing those forces would lead to the collapse of the Afghan military.

Why it matters: Biden denied last month that his top military advisers wanted troops to remain in Afghanistan, telling ABC's George Stephanopoulos: "No one said that to me that I can recall."

Poll: Latinas more likely to open their own businesses, despite pandemic setbacks

Janie Isidoro, owner of My Corazon, a Chicano business in downtown Hanford, Calif. Photo: Al Seib/Los Angeles Times via Getty Images

Latinas in the U.S. are more likely to own, or plan to open, their own businesses than non-Hispanic women, despite the pandemic’s disproportionate burden, a recent poll found.

Why it matters: The survey, conducted by Telemundo, the Latino Victory Foundation and Hispanics Organized for Political Equality, suggests Latinas can be a driver of growth for the U.S. even though they have faced greater COVID-19-related setbacks.

Warren opposes Fed chair Powell's renomination, calls him a "dangerous man"

Sen. Elizabeth Warren speaks during a hearing before Senate Armed Services Committee on Sept. 28. Photo: Alex Wong/Getty Images

Sen. Elizabeth Warren (D-Mass.) questioned Federal Reserve Chair Jerome Powell's record on financial regulation during a hearing Tuesday, calling him a "dangerous man" and saying that she would not support his renomination for a second term.

Driving the news: While the Fed chair’s term expires in early 2022, President Biden is expected to make a decision this fall on whether to reappoint Powell or nominate another candidate.