More than half (18) of the 30 most polarizing brands polled by Morning Consult are media companies, meaning Democrats and Republicans are particularly divided over their perception of media brands.

Expand chart
Data: Morning Consult "CSR and Political Activism in the Trump Era"; Note: The survey's margin of error is 0.5–3.1 percentage points; Chart: Andrew Witherspoon/Axios

This is not an entirely new concept. A Gallup and Knight Foundation’s 2017 Survey on Trust, Media and Democracy out in June showed similar results.

  • It too found that conservatives are less likely to have high favorability of news outlets than Democrats, speaking to the right's institutional bias against media and Hollywood.
  • Gallup has found that Democrats in general tend to have a much more trusting view of the news media than Republicans, with a 58 percentage point difference between the two parties in their "trust in mass media" — the widest margin that has been polled by Gallup since 1997.

Why it matters: There is very little commonality between consumers from different ideological beliefs over what type of news, information and even entertainment they like to consume in comparison to the types of places they like to buy food or shop.

  • The only media outlets preferred by Republicans over Democrats are Fox, Fox Business and Breitbart.
  • Most entertainment outlets listed, like Comedy Central, HBO and MTV, are much more widely favored by Democrats.

Go deeper: Deep dive on America's polarized politics

Go deeper

Two officers shot in Louisville amid Breonna Taylor protests

Police officers stand guard during a protest in Louisville, Kentucky. Photo: Ben Hendren/Anadolu Agency via Getty Images

Louisville Metro Police Department said two officers were shot downtown in the Kentucky city late Wednesday, just hours after a grand jury announced an indictment in the Breonna Taylor case.

Driving the news: Metrosafe, the city's emergency services, said it received reports of a shooting at South Brook St. and Broadway Ave., near the area where protests were taking place. A police spokesperson told a press briefing the injuries of both officers were not life-threatening. One officer was "alert and stable" and the other was undergoing surgery, he said.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

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  1. Global: Total confirmed cases as of 9 p.m. ET: 31,778,331 — Total deaths: 974,436 — Total recoveries: 21,876,025Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 6,943,078 — Total deaths: 201,930 — Total recoveries: 2,670,256 — Total tests: 97,459,742Map.
  3. Health: CDC director says over 90% of Americans have not yet been exposed to coronavirus — Supply shortages continue to plague testing.
  4. Politics: Missouri Gov. Mike Parson tests positive for coronavirus — Poll says 51% of Republicans trust Trump on coronavirus more than the CDC.
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  8. Future: America's halfway coronavirus response

Biden: Breonna Taylor indictment "does not answer" call for justice

Former Vice President Joe Biden. Photo: Leigh Vogel/Getty Images

Former Vice President Joe Biden on Wednesday condemned the grand jury indictment of a Louisville police officer who entered Breonna Taylor's home in March in a botched drug raid that led to her death, saying in a statement the decision "does not answer" for equal justice.

The big picture: Biden called for reforms to address police use of force and no-knock warrants, while demanding a ban on chokeholds. He added that people "have a right to peacefully protest, but violence is never acceptable."

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