More than half (18) of the 30 most polarizing brands polled by Morning Consult are media companies, meaning Democrats and Republicans are particularly divided over their perception of media brands.

Expand chart
Data: Morning Consult "CSR and Political Activism in the Trump Era"; Note: The survey's margin of error is 0.5–3.1 percentage points; Chart: Andrew Witherspoon/Axios

This is not an entirely new concept. A Gallup and Knight Foundation’s 2017 Survey on Trust, Media and Democracy out in June showed similar results.

  • It too found that conservatives are less likely to have high favorability of news outlets than Democrats, speaking to the right's institutional bias against media and Hollywood.
  • Gallup has found that Democrats in general tend to have a much more trusting view of the news media than Republicans, with a 58 percentage point difference between the two parties in their "trust in mass media" — the widest margin that has been polled by Gallup since 1997.

Why it matters: There is very little commonality between consumers from different ideological beliefs over what type of news, information and even entertainment they like to consume in comparison to the types of places they like to buy food or shop.

  • The only media outlets preferred by Republicans over Democrats are Fox, Fox Business and Breitbart.
  • Most entertainment outlets listed, like Comedy Central, HBO and MTV, are much more widely favored by Democrats.

Go deeper: Deep dive on America's polarized politics

Go deeper

Updated 3 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 a.m. ET: 12,745,734 — Total deaths: 565,782 — Total recoveries — 7,023,260Map.
  2. U.S.: Total confirmed cases as of 10 a.m. ET: 3,248,220 — Total deaths: 134,815 — Total recoveries: 995,576 — Total tested: 39,553,395Map.
  3. Politics: Trump wears face mask in public for first time.
  4. Public health: Trump's coronavirus testing czar says lockdowns in hotspots "should be on the table" — We're losing the war on the coronavirus.
  5. Education: Betsy DeVos says schools that don't reopen shouldn't get federal funds.

Betsy DeVos: Schools that don't reopen shouldn't get federal funds

Education Secretary Betsy DeVos told "Fox News Sunday" that public schools that don't reopen in the fall should not get federal funds, and that the money should be redirected to families who can use it to find another option for their children.

Why it matters: The Trump administration is engaged in a full-court press to reopen schools this fall, despite warnings from some public health officials that the coronavirus outbreak is out of control in many states and that it will be difficult for many schools to reopen safely.

27 mins ago - Health

Coronavirus testing czar: Lockdowns in hotspots "should be on the table"

The Trump administration's coronavirus testing coordinator Adm. Brett Giroir said on ABC's "This Week" that "everything" — including the "stringent lockdowns" that many governors implemented in March and April — should be "on the table" in states where new infections are skyrocketing.

Why it matters: President Trump said in June that the U.S. "won't be closing down the country again" — a view shared by many Republicans who believe that the economic damage caused by stay-at-home orders was too great to justify a second round of lockdowns.