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More than half (18) of the 30 most polarizing brands polled by Morning Consult are media companies, meaning Democrats and Republicans are particularly divided over their perception of media brands.

Expand chart
Data: Morning Consult "CSR and Political Activism in the Trump Era"; Note: The survey's margin of error is 0.5–3.1 percentage points; Chart: Andrew Witherspoon/Axios

This is not an entirely new concept. A Gallup and Knight Foundation’s 2017 Survey on Trust, Media and Democracy out in June showed similar results.

  • It too found that conservatives are less likely to have high favorability of news outlets than Democrats, speaking to the right's institutional bias against media and Hollywood.
  • Gallup has found that Democrats in general tend to have a much more trusting view of the news media than Republicans, with a 58 percentage point difference between the two parties in their "trust in mass media" — the widest margin that has been polled by Gallup since 1997.

Why it matters: There is very little commonality between consumers from different ideological beliefs over what type of news, information and even entertainment they like to consume in comparison to the types of places they like to buy food or shop.

  • The only media outlets preferred by Republicans over Democrats are Fox, Fox Business and Breitbart.
  • Most entertainment outlets listed, like Comedy Central, HBO and MTV, are much more widely favored by Democrats.

Go deeper: Deep dive on America's polarized politics

Go deeper

Neera Tanden withdraws nomination for Office of Management and Budget director

Neera Tanden testifying before the Senate Budget Committee in Washington, D.C., in February 2021. Photo: Anna Moneymaker/The New York Times/Bloomberg via Getty Images

Neera Tanden withdrew her name from nomination to lead the Office of Management and Budget after several senators voiced opposition and concern about her qualifications and past combative tweets, President Biden announced Tuesday.

Why it matters: Tanden’s decision to pull her nomination marks Biden's first setback in filling out his Cabinet with a thin Democratic majority in the Senate.

What's ahead for the newest female CEOs

Jane Fraser (L) and Rosalind Brewer. Photos: Jason Redmond/AFP via Getty Images; Rodrigo Capote/Bloomberg via Getty Images.

The number of women at the helm of America’s biggest companies pales in comparison to men, but is newly growing — and their tasks are huge.

What's going on: Jane Fraser took over at Citigroup this week, the first woman to ever lead a major U.S. bank. Rosalind Brewer will take the reins at Walgreens in the coming weeks (March 15) — a company that's been run by white men for more than a century.

3 hours ago - Health

Biden says U.S. will have enough vaccines for 300 million adults by end of May

President Biden. Photo: Anna Moneymaker-Pool/Getty Images

President Biden on Tuesday said that ramped-up coronavirus vaccine production will provide enough doses for 300 million Americans by the end May.

Why it matters: That's two months sooner than Biden's previous promise of enough vaccines for all American adults by the end of July.