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More than half (18) of the 30 most polarizing brands polled by Morning Consult are media companies, meaning Democrats and Republicans are particularly divided over their perception of media brands.

Expand chart
Data: Morning Consult "CSR and Political Activism in the Trump Era"; Note: The survey's margin of error is 0.5–3.1 percentage points; Chart: Andrew Witherspoon/Axios

This is not an entirely new concept. A Gallup and Knight Foundation’s 2017 Survey on Trust, Media and Democracy out in June showed similar results.

  • It too found that conservatives are less likely to have high favorability of news outlets than Democrats, speaking to the right's institutional bias against media and Hollywood.
  • Gallup has found that Democrats in general tend to have a much more trusting view of the news media than Republicans, with a 58 percentage point difference between the two parties in their "trust in mass media" — the widest margin that has been polled by Gallup since 1997.

Why it matters: There is very little commonality between consumers from different ideological beliefs over what type of news, information and even entertainment they like to consume in comparison to the types of places they like to buy food or shop.

  • The only media outlets preferred by Republicans over Democrats are Fox, Fox Business and Breitbart.
  • Most entertainment outlets listed, like Comedy Central, HBO and MTV, are much more widely favored by Democrats.

Go deeper: Deep dive on America's polarized politics

Go deeper

1 hour ago - Technology
Column / Tech Agenda

The new digital extortion

Shoshana Gordon/Axios

If you run a hospital, a bank, a utility or a city, chances are you'll be hit with a ransomware attack. Given the choice between losing your precious data or paying up, chances are you'll pay.

Why it matters: Paying the hackers is the clear short-term answer for most organizations hit with these devastating attacks, but it's a long-term societal disaster, encouraging hackers to continue their lucrative extortion schemes.

2 hours ago - Health

CDC mask guidance sparks confusion, questions

Illustration: Sarah Grillo/Axios

The CDC's surprise guidance last week freeing the fully vaccinated to go maskless sowed plenty of concerns across the country— even earning the "Saturday Night Live" treatment for all the questions it spurred.

Why it matters: With plenty of Americans still unvaccinated — and without any good way to confirm who has been vaccinated — some experts worry this could put many at increased risk.

Updated 4 hours ago - World

In photos: Israel-Hamas aerial bombardments enter second week

A ball of fire and a plume of smoke rise above buildings in Gaza City as Israeli forces shell the Palestinian enclave, early on May 17. Photo: Mahmud Hams/AFP via Getty Images

Israel and Hamas continued aerial bombardments into Monday morning, as fighting entered a second week.

Why it matters: The worst violence in the region since 2014 has resulted in the deaths of 197 people in Gaza, ruled by Hamas, and 10 in Israel. 58 Palestinian children and two Israeli children are among those killed since the aerial exchanges began on May 10, Reuters notes.