Apr 7, 2020 - Economy & Business

Online shopping demand has never been higher amid coronavirus lockdowns

Data: Parse.ly; Chart: Naema Ahmed/Axios

New data from Parse.ly shows that demand for shopping-related content online is up far more than any other type of web traffic.

Why it matters: The coronavirus pandemic has created a new reality for media publishers: the need to convert an influx of traffic into consumer dollars instead of ad dollars.

  • The data shows that commerce and lifestyle services — including healthy living and cooking — could be promising options, as well as general news subscriptions.

Between the lines: Traffic is up across-the-board for content publishers, but it’s not just coronavirus content, it’s almost every content category.

  • Be smart: For the first time in several years, politics, law and government-related is not the top content category in Parse.ly's network.

What's next: Parse.ly says it's launching a free attribution tool to help media companies convert traffic to other things besides ads, like premium subscriptions, event sign-ups, commerce sales.

Go deeper: See what Americans are buying online during the pandemic

Go deeper

Updated 38 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 5,923,432— Total deaths: 364,836 — Total recoveries — 2,493,434Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 1,745,930 — Total deaths: 102,808 — Total recoveries: 406,446 — Total tested: 16,099,515Map.
  3. Public health: Hydroxychloroquine prescription fills exploded in March —How the U.S. might distribute a vaccine.
  4. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.
  5. Business: Fed chair Powell says coronavirus is "great increaser" of income inequality.
  6. 1 sports thing: NCAA outlines plan to get athletes back to campus.

In photos: Protests intensify across the U.S. over George Floyd's death

Protesters outside the Capitol in Washington, DC, on May 29. Photo: Eric Baradat/AFP via Getty Images

Mass protests in Atlanta, New York City and Washington, D.C., sparked clashes with police on Friday, as demonstrators demanded justice for the death of George Floyd, a black man who died after at least one police officer knelt on his neck on Monday.

The big picture: The officer involved in the killing of Floyd was charged with third-degree murder on Friday, after protests continued in Minneapolis for three days.

Zuckerberg says Trump’s “shooting” tweet didn’t violate Facebook’s rules

Mark Zuckerberg at the 56th Munich Security Conference in Munich, Germany on February 15. Photo: Abdulhamid Hosbas/Anadolu Agency via Getty Images

Facebook did not remove President Trump's threat to send the National Guard to Minneapolis because the company's policy on inciting violence allows discussion on state use of force, CEO Mark Zuckerberg explained in a post on Friday.

The big picture: Zuckerberg's statement comes on the heels of leaked internal criticism from Facebook employees over how the company handled Trump's posts about the Minneapolis protests and his unsubstantiated claims on mail-in ballots — both of which Twitter has now taken action on.