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Snapchat.

Former President Barack Obama told Peter Hamby on the Snapchat original political show "Good Luck America" that "snappy" slogans such as "defund the police" can alienate people, making the statements less effective than intended.

What he's saying: "You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," Obama told Hamby in an interview that will air Wednesday morning at 6 a.m. EST on Snapchat.

  • "The key is deciding, do you want to actually get something done, or do you want to feel good among the people you already agree with?"

Obama also addressed why President Trump gained support among young Black men this election cycle, saying: “I think men generally are more susceptible to public figures who act tough, try to project a stereotypical macho style. I don't think Black men are immune to that any more than white or Hispanic men are.”

The big picture: The former president is one of a few high-profile Democrats to say that using provocative slogans hurt Democrats in the election.

  • In an interview with Axios earlier this month, House Majority Whip James Clyburn blamed “sloganeering” for losses.

The Snapchat interview was a part of a larger press tour for the first volume of Obama's new memoir, "A Promised Land."

  • Obama also acknowledged that younger generations should be elevated more in politics.
  • "One thing I will say about the Democratic Party is that promoting young people is really important," he said, referring to Rep. Alexandria Ocasio-Cortez having more speaking time at the Democratic National Convention.
  • "And I think that there have been times where we stick so long with the same old folks and don't make room for new voices.”

Of note: Snapchat's audience is primarily under age 30.

What's next: The three-part interview will air Wednesday through Friday on Snapchat.

Go deeper

Jan 28, 2021 - Politics & Policy

Obama speechwriter fears Biden unity drive is one-sided

Cody Keenan (right) is shown heading to Marine One in December 2009. Photo: Mandel Ngan/AFP via Getty Images

President Obama's former speechwriter says he's "preemptively frustrated" with President Biden's effort to find unity with Republicans.

What they're saying: Cody Keenan told Axios that Biden's messaging team has "struck all the right chords," but at some point "they're gonna have to answer questions like, 'Why didn't you achieve unity?' when there's an entire political party that's already acting to stop it."

Making sense of Biden's big emissions promise

Illustration: Sarah Grillo/Axios

President Biden's new U.S. emissions-cutting target is a sign of White House ambition and a number that distills the tough political and policy maneuvers needed to realize those aims.

Driving the news: This morning the White House unveiled a nonbinding goal under the Paris Agreement that calls for cutting U.S. greenhouse gas emissions by 50%-52% by 2030 relative to 2005 levels.

Biden pledges to cut greenhouse gas emissions by up to 52% by 2030

U.S. President Joe Biden seen in the Oval Office on April 15. (Photo by Doug Mills-Pool/Getty Images)

The Biden administration is moving to address global warming by setting a new, economy-wide greenhouse gas emissions reduction target of 50% to 52% below 2005 levels by 2030.

Why it matters: The new, non-binding target is about twice as ambitious as the previous U.S. target of a 26% to 28% cut by 2025, which was set during the Obama administration. White House officials described the goal as ambitious but achievable during a call with reporters Tuesday night.