Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Sign up for Axios Pro Rata
Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Want a daily digest of the top Nashville news?
Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.
Want a daily digest of the top Columbus news?
Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.
Want a daily digest of the top Dallas news?
Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.
Want a daily digest of the top Austin news?
Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.
Want a daily digest of the top Atlanta news?
Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.
Want a daily digest of the top Philadelphia news?
Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.
Want a daily digest of the top Chicago news?
Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Photo: NowThis
NowThis, the millennial social video media outlet that's part of Group Nine Media, will announce today the launch of NowBreaking, a breaking news channel produced exclusively for Snapchat Discover.
Why it matters: It will be the first real-time breaking news channel launched on Snapchat Discover exclusively built for global breaking news updates — not general or feature news stories.
- The NowBreaking channel will launch in June. It will be a completely separate entity from NowThis' existing Snapchat Discover channel, which features general news. NowThis also creates similar breaking news videos on other social platforms, like Facebook and YouTube.
- It will cover breaking news events with significant national or international impact, leveraging feeds from Snapchat's Snap Maps feature — as well as other local content partnerships — to bring audiences video of breaking events as they unfold in real-time or near real-time.
The way were thinking about it now is we will publish as news as it breaks. We'll go up with breaking news stories five, 10, 15 minutes from the when the story breaks. We will add to those stories as they develop throughout the day. It could be updated five times per day, or it could be updated zero times per day. It all depends on the news cycle.— Tina Exarhos, Chief Content Officer, NowThis
Snapchat has been investing in breaking news from an "on the ground" perspective for some time. It has been working with local news outlets to incorporate video feeds from breaking events around the world into their coverage.
- For Snap, NowThis is a good partner to test a breaking news feature thanks to its proven ability to quickly produce videos that resonate with young audiences.
- "NowThis has proven to be a source for the latest headlines, and we're thrilled they will expand their offerings to bring breaking news coverage to our community in real time," says Vanessa Guthrie, partner lead for Snapchat Shows.
The big picture: Snapchat's recent redesign, which the company blames for slowed user growth last quarter, has affected every publisher on Snapchat Discover differently. Some new adjustments, like placing subscriptions to certain Discover channels right underneath friends' stories, could help boost traffic for Discover publishing partners.