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NowThis, the millennial social video outlet that's part of Group Nine Media, has launched a polling site in partnership with progressive polling firm PredictWise.

Why it matters: It's part of NowThis' push to engage its progressive, millennial audience ahead of the midterms.

The details: The site will deliver new results of its “America’s Future Poll," which tracks millennials' views and attitudes around politics and policy. It will update every few days with new data leading up to Election Day.

Between the lines: Some of NowThis' most successful features have been linked to progressive politics. A video from NowThis featuring Texas democratic senatorial candidate Beto O'Rourke talking about kneeling during the national anthem went viral last month, raking in millions of views within days last August.

“We see a unique opportunity to examine our young audience and dig deeper into the core issues and events motivating them in the lead-up to the midterms.”
— Athan Stephanopoulos, president of NowThis

The big picture: The announcement comes as more brands, influencers and media companies are increasingly working to get young people to vote and become more civically engaged. MTV, Snapchat, Ben & Jerry's, the Kardashians and others have all launched voter initiatives aimed at younger audiences in the past few months.

  • Their efforts seem to be working. According to its first poll out today, 56% of Americans age 18–34 say they definitely plan to vote in the midterms.

Go deeper

6 hours ago - Politics & Policy

McConnell drops filibuster demand, paving way for power-sharing deal

Senate Majority Leader Chuck Schumer (R) and Minority Leader Mitch McConnell attend a joint session of Congress. Photo: Olivier Douliery/AFP via Getty Images

Senate Minority Leader Mitch McConnell has abandoned his demand that Democrats state, in writing, that they would not abandon the legislative filibuster.

Between the lines: McConnell was never going to agree to a 50-50 power sharing deal without putting up a fight over keeping the 60-vote threshold. But the minority leader ultimately caved after it became clear that delaying the organizing resolution was no longer feasible.

8 hours ago - Technology

Scoop: Google won't donate to members of Congress who voted against election results

Sen. Ted Cruz led the group of Republicans who opposed certifying the results. Photo: Stefani Reynolds/Pool/AFP via Getty Images

Google will not make contributions from its political action committee this cycle to any member of Congress who voted against certifying the results of the presidential election, following the deadly Capitol riot.

Why it matters: Several major businesses paused or pulled political donations following the events of Jan. 6, when pro-Trump rioters, riled up by former President Trump, stormed the Capitol on the day it was to certify the election results.

8 hours ago - Politics & Policy

Minority Mitch still setting Senate agenda

Illustration: Aïda Amer/Axios

Chuck Schumer may be majority leader, yet in many ways, Mitch McConnell is still running the Senate show — and his counterpart is about done with it.

Why it matters: McConnell rolled over Democrats unapologetically, and kept tight control over his fellow Republicans, while in the majority. But he's showing equal skill as minority leader, using political jiujitsu to convert a perceived weakness into strength.

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