Niche media outlets are having their moment, with cross-vertical topics experiencing new room for growth.

Where it stands: The Athletic, a digital sports news subscription service, has reached more than 500,000 subscribers and expects nearly 1 million globally by year's end, thanks to heavy investments being made in the U.K.

  • Travel: The Skift is in the middle of its second major acquisition right now, CEO Rafat Ali tells Axios. The first was Airline Weekly last year. It's also looking closely at two other acquisitions.
  • Luxury: Glossy, a luxury and fashion brand from Digiday, has seen a revenue increase of more than 300% since last year.
  • Black millennials: Blavity, which now includes five sites covering news, technology, travel, entertainment and women’s wellness, secured a Series A round last year and is now running two conferences.
  • Food and experiential: The Infatuation's newsletter subscriber base will nearly double by year's end, executives tell Axios. The company plans to launch a new restaurant discovery platform with the Zagat brand next year.

The big picture: Consumers will pay for good quality content they can't easily get somewhere else, says Charles Hudson, a managing partner at Precursor Ventures and an investor in both The Juggernaut and The Athletic.

  • "In an age where everything has become disintermediated, the importance of direct relationships with users is becoming a lot more apparent. That is the thing you can’t do at scale," says Ali.

Our thought bubble: Many of these outlets are venture-backed, and could face the same fate that some other venture-backed media companies have experienced over the past few years. But most of these outlets are so narrowly focused they haven't raised enormous sums of money.

Meanwhile: Vice Media is in talks to buy Refinery29, WSJ's Ben Mullin reports.

Go deeper: The topics that work best on the different platforms

Go deeper

Updated 2 hours ago - Politics & Policy

Trump's Tucker mind-meld

Photo illustration: Sarah Grillo/Axios. Photo: Roy Rochlin/Getty Images and BRENDAN SMIALOWSKI/AFP via Getty Images

If you want to understand the rhetorical roots of Trump's Independence Day speech at Mount Rushmore, go back and watch Tucker Carlson's monologues for the past six weeks.

Between the lines: Trump — or rather his speechwriter Stephen Miller — framed the president's opposition to the Black Lives Matter protest movement using the same imagery Carlson has been laying out night after night on Fox.

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 6 p.m. ET: 11,366,145 — Total deaths: 532,644 — Total recoveries — 6,154,138Map.
  2. U.S.: Total confirmed cases as of 6 p.m. ET: 2,874,396 — Total deaths: 129,870 — Total recoveries: 906,763 — Total tested: 35,512,916Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity — Houston mayor warns about hospitals
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Former Trump official Tom Bossert says face masks “are not enough”
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: Sports return stalked by coronavirus
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.

Bolton's hidden aftershocks

Photo illustration: Sarah Grillo/Axios. Photo: Justin Sullivan/Getty Images

The news media has largely moved on, but foreign government officials remain fixated on John Bolton's memoir, "The Room Where It Happened."

Why it matters: Bolton's detailed inside-the-Oval revelations have raised the blood pressure of allies who were already stressed about President Trump's unreliability.