Jul 30, 2019

Niche media becoming a norm

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The Juggernaut lands new investors

A handful of venture capitalists have participated in the seed round for The Juggernaut, a premium subscription publication for South Asian stories and news, Axios has learned.

Why it matters: It's the latest in a series of investments from venture capitalists and Hollywood giants in South Asian storylines and talent.

Go deeperArrowJul 30, 2019

The Athletic is experimenting with free content

The Athletic, a subscription-based digital sports media company, will begin experimenting with putting some of its audio content in front of its paywall in an effort to expand its audience, a source familiar with the plans tells Axios.

What's new: The company will start by offering one episode a week to non-subscribers in front of the paywall and one behind. The goal is to offer people who might be less likely subscribe to The Athletic the ability to sample some of company's content.

Go deeperArrowAug 27, 2019

Conservative media thrives, grows broader under Trump

Illustration: Rebecca Zisser/Axios

Major conservative media outlets are still growing in the U.S., even in the Trump era, by broadening their coverage areas and audiences to reach as many people as possible.

Why it matters: It's a reversal of the more typical pattern in which ideological media outlets take off when a president from the other side is in power.

Go deeperArrowAug 26, 2019