Axios Tampa Bay

December 20, 2024
🥳 T.G.I.F.
☀️ Sunny. 71°/46°.
- Sounds like: "Marry You," Bruno Mars.
🎩 Programming note: In today's newsletter, we're taking a close look at wedding planning — courtesy of our new groom-to-be, Yacob.
Today's newsletter is 840 words, a 3-minute read.
1 big thing: 💒 How to land the perfect venue
👋 Hey, Yacob here. I proposed to my fiancée Maya in October, and once news of our engagement spread, congratulations came pouring in, along with one big question: When's the wedding?
- Fair! But I couldn't answer it until last week.
Why it matters: Finding the perfect venue in Tampa Bay is a race against time — and your competition. As I learned, plan on booking 12 to 18 months in advance.
The case for Tampa: Maya and I began our venue search at our region's best downtown. We saw rooftop hotels, historic buildings and a community center with panoramic views of the Hillsborough River.
- The vibes range from Old Hollywood to Industrial. Most everything is either all- or semi-inclusive. There's a hotel for every type of out-of-town guest, and you can show up at your venue via Pirate Taxi.
- We broadened the scope, too. Venues tend to lean rustic in much of Hillsborough County. Think barnyard receptions.
The caveat: Most Tampa venues command serious cash. One hotel with an in-house caterer quoted us a minimum $58,500 for food and drinks alone.
- And if you're into beaches, well, you're on the wrong side of the bridge.
The case for St Pete: The Sunshine City has its historic (and pink) hotels, botanical gardens and beaches galore. There are industrial venues with exposed brick, like Red Mesa and Nova 650, too.
- The vibes go from Old Money to Nautical. And if you're feelin' bookish, the Poynter Institute (which owns the Tampa Bay Times) moonlights as an event venue. As downtown weddings go, it's affordable.
The shade: St. Pete loyalist Kathryn would never let me live that down.
- Downtown St. Pete weddings also come with Downtown St. Pete problems: construction, sparse parking and, sometimes, an abandoned storefront next door.
Pro tips: True to the region, most venues here occupy spaces with a past life, and what these sites once were often reveals how practical they are now.
The reveal: Maya and I wound up with a venue in Winter Haven that once housed … a newspaper!
- Given its past, the venue has more than enough parking. We love the exposed brick, the chandeliers, and the garden for the ceremony. We're free to choose our caterers and vendors. And it's an easier drive for Editor Jeff.
2. 🌀 Hurricane-proof your wedding
October and November in Florida are busy months for weddings — and hurricanes.
- That's why local wedding experts tell Axios that an increasing number of Tampa Bay couples are investing in cancellation insurance, to make sure they can still say, "I do," even when hurricanes say, "I might."
Flashback: Hurricanes Helene and Milton battered our region right as 2024's peak wedding season began.
The big picture: Weddings in Tampa Bay cost $37,500 on average, according to data from Zola.
- Most venues allow couples to swap dates in case of natural disasters, but if your reception site vanishes in the storm, deposits might be a wash.
Zoom in: Wedding cancellation insurance covers nonrefundable expenses when couples have to cancel or postpone because of unforeseen circumstances, like a hurricane or illness.
- Coverage also includes lost wedding rings and damaged gifts.
- And insurers often provide bundled options for cancellation and liability insurance, which venues typically require when serving alcohol.
What they're saying: "We highly recommend anyone who's getting married during hurricane season to buy wedding insurance," Anna Coats, founder and editor of Marry Me Tampa Bay, tells me. "Especially after this year."
Reality check: Alexa Kritis, a local wedding planner, says there's only one real way to hurricane-proof your wedding: Hold it outside of hurricane season.
3. The Pulp: 🤧 Hillsborough's mosquito problem
👨⚖️ Jabil, a Fortune 500 company based in St. Pete, sued a staffing agency that contracted dozens of undocumented workers for its California plant, which resulted in financial losses when Jabil fired them. (Tampa Bay Times)
🦟 Hillsborough County confirmed six cases of dengue fever in the area, an infection spread to humans via mosquitoes. (WFLA)
⚖️ Florida AG Ashley Moody says the state will charge Ryan Routh with attempted murder for a car crash that nearly killed a six-year-old girl while he fled an alleged assassination attempt on Donald Trump. (Creative Loafing)
4. 🕺 It-wedding trends for 2025
Expect nostalgia to define Tampa Bay weddings next year, says Coats of Marry Me Tampa Bay. Here's what to watch for:
- 🍰 Lowkey buttercream cake: Minimal tiers, maximal feels. Because a buttercream heart never goes out of style.

- 📰 Newspapers: It's a creative way to provide guests with details about the couple, the schedule and the menu.

- 🪩 Disco Balls: The perfect marriage of vintage and glam

🤖 Bonus: Axios' Maxwell Millington reports that couples have started using AI to manage their budgets or write thank-you cards. But people are split on whether it's acceptable to write their vows with AI.
5. 🗞️ Print isn't dead
I write for the web, but my heart lies in black and white. So, when Maya and I heard of the newspaper trend, we ran off to the presses.
- We asked Kathryn — who could turn even a hurricane into a romantic backdrop — to write our story. (She said, "Yes!")
🤵🏽♂️ Yacob can't wait to be a wife guy!
🥂 Kathryn is so excited to celebrate Yacob and Maya next year!
This newsletter was edited by Jeff Weiner and Kristen Hinman.
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