Hurricane Florence from the International Space Station today (NASA via AP)
Category 4 Hurricane Florence is bearing down on the East Coast, and there's plenty of reason to believe that individual Americans won't be prepared.
The big picture: Our lack of preparedness matters now because millions of Americans are in harm's way. It matters after the storm because more people are living in disaster-prone areas and future disasters could be worse as a result of climate change, USA Today's Rick Hampson notes.
Between the lines: Federal Emergency Management Agency administrator Brock Long said earlier this year that the U.S. lacks a "culture of preparedness."
The other side: Cost and ignorance also play a role. Preparing for evacuations that might happen is expensive, as is the time required to learn how to prepare for these issues.
The bottom line: "'I don’t know what it’ll take" for people to embrace preparedness, retired geographer Jay Baker told USA Today, "but disaster scenes are not enough."
Go deeper: Hurricane Florence coverage here
The ubiquitous "$5 footlong," back on Subway menus for just a year, is already on its way back out the door.