Axios New Orleans

April 17, 2026
๐ฆ It's Fri-YAY! Happy National Crawfish Day to all who celebrate!
Today's weather: Sunny with a high of 84.
๐ Happy birthday to our Axios New Orleans member Harold Geiger!
๐ง Sounds like: "Mercy" by PJ Morton, who headlines at French Quarter Fest tonight.
๐ถ As we focus on music at FQF and then Jazz Fest, Axios reporter Sami Sparber is here with a special edition exploring why younger generations are returning to iPods and vinyl records.
Today's newsletter is 966 words โ a 3.5-minute read.
1 big thing: โฎ๏ธ Why people are buying iPods again
Grab your corded headphones: People are snapping up Apple's retired MP3 players.
The big picture: For younger generations especially, the comeback is part of a broader return to offline devices and hobbies, driven by digital burnout.
By the numbers: Search interest for the original iPod and the iPod Nano spiked last year โ even though Apple discontinued the product line in 2022, according to Google Trends data.
- eBay searches jumped for the iPod Classic (+25%) and iPod Nano (+20%) between January and October 2025 compared with the same period in 2024, per internal data shared with Axios.
How it works: Older tech tends to be "single-purpose," says Cal Newport, a computer science professor and author of "Digital Minimalism." "All you can do with an iPod, for example, is listen to music."
- Smartphones, by contrast, bundle music, messages, social feeds, news and more, making it "nearly impossible to control your technology use with any consistency," Newport says.
What they're saying: Katherine Esters, who "grew up with the rise and fall of iPods," recently purchased a Classic model for $100 on Facebook Marketplace.
- "Sometimes, I just want to go out, take a walk, and I want to listen to music, but I don't necessarily want 20 notifications," Esters tells Axios.
- And iPods can evoke memories of slower, less chaotic times.
Between the lines: โโThe MP3 revival also taps into so-called "friction-maxxing," as younger people embrace more hands-on experiences over algorithmic ease, says Libby Rodney, chief strategy officer at The Harris Poll.
- Think: Manually loading a set number of songs onto an iPod instead of letting a streaming app curate a playlist for you.
The intrigue: Some students are even using iPods to get around phone bans at school, the New York Times reports.
Reality check: Music streaming isn't fading anytime soon.
- U.S. on-demand audio streaming reached 1.4 trillion song streams in 2025, up from 1.3 trillion the year before, according to Luminate, an industry data firm.
The bottom line: What goes around comes back around, click wheel and all.
2. ๐ง How younger generations are jamming
A music-centered night out doesn't have to mean a concert: Expect more vinyl nights, pop-up choirs and music bingo this year.
Why it matters: Gen Zers and millennials are seeking "uncurated, unfiltered experiences," according to Eventbrite's new trends report.
By the numbers: Nationwide, there were 36% more vinyl night events from August 2024 to July 2025 than the year before, feeding a growing demand for analog music. Attendance jumped 95%.
- "One-day choirs" โ temporary singing sessions that don't require auditions โ also saw a surge in events (+87%) and turnout (+149%).
The big picture: Polished production is out.
- Nearly 60% of Gen Z and millennial respondents across the U.S. and U.K. say they want events to feel one-of-a-kind, while roughly half say they wish events felt "less curated and more real," Eventbrite's survey finds.
- Around 80% say spontaneity is important at events.
"Soft socializing" is in. Some 60% of respondents say socializing matters, but they don't want it to be the focus of a gathering.
- U.S. music bingo attendance is up 149%, per the report. The twist on classic bingo swaps in songs and artist names, giving people something low-pressure to do while they connect.
- And Japanese-style listening bars, where patrons sip and tune in to curated tracks, are gaining ground over nightclubs, Smithsonian magazine reports.
- Case in point: Rice Vice in Algiers Point.
3. ๐ฟ Taylor Swift dominates vinyl sales


Taylor Swift's "The Life of a Showgirl" โ the biggest album release in music history โ sold 1.6 million vinyl copies in the U.S. last year, representing over 3% of all units sold, per industry data firm Luminate.
Why it matters: Swift helped as U.S. vinyl sales rose for the 19th straight year in 2025.
- Sales climbed 9% to nearly 48 million units, according to Luminate's Year-End Music Report.
State of play: As vinyl becomes more mainstream, helped by younger listeners leaning into offline activities and physical media, its audience is diversifying, per the report.
- Black, Asian, Hispanic and other nonwhite consumers made up roughly half of all vinyl buyers, up 18 percentage points from the previous year.
Follow the money: Around 2 in 5 vinyl records were sold at indie stores, per the report.
- Millennials posted the biggest increase in vinyl purchases over the past year.
What's next: Record Store Day returns tomorrow, bringing special releases to indie shops.
- Louisiana Music Factory, Euclid, Peaches, The Mushroom and NOLA Mix are some of the local participating shops.
4. Fully Dressed: ๐ French Quarter construction
๐ง It's French Quarter Fest, and the construction barricades are still up on Decatur. The project is expected to be finished in October. (Fox 8)
- Organizers are planning for nearly 1 million attendees this weekend.
โ๏ธ Textron Systems Corp. is investing $5.8 million to expand operations in Orleans and St. Tammany parishes. The company makes advanced military vehicles and naval systems. (Press release)
๐๏ธ Omni's planned 27-story hotel near the Convention Center cleared a key hurdle this week. (The Times-Picayune ๐)
๐บ City Council meetings will stream on Facebook until tech issues are fixed with YouTube and Granicus. (Press release)
5. 1 fun thing: ๐ The original iPod slogan
When Apple launched the iPod in 2001, its pitch was simple: "1,000 songs in your pocket."
- It cost $399. (That's around $725 today.)
๐ถ Carlie enjoys listening to music via Hoopla with her library card.
๐ฃ Chelsea is on parental leave.
Tell someone who remembers Napster to subscribe.
Thanks to our editor Mike Szvetitz.
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