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Two mega-stories in media are hitting Washington at the same time, and Republicans are split on how to manage them.
What to expect: Some Congressional Republicans are likely to put on a show in front of live television audiences today and Wednesday when Facebook CEO Mark Zuckerberg takes the witness stand.
Our thought bubble: Republicans are going into Tuesday's hearings looking for reasons not to have to regulate the tech companies. Case-in-point: "I’m interested in Facebook regulating itself and solving the problems,” said Kennedy on Monday. “I hope he’ll use his time to say ‘Hey, I’m on this.’”
Photo: Win McNamee/Getty Images
There will be 44 lawmakers in the room during today's combined Zuckerberg hearing between the Senate Commerce Committee and Judiciary Committees.
Zuckerberg met with a handful of lawmakers ahead of the trial Monday. Per Axios' David McCabe, those who met with him said they found him “personable” and “forthright.”
Back on March 27th, I wrote about how the internet is getting reined in light of data privacy concerns and a sweeping data privacy regulation set to be implemented in the EU in May.
In the last two weeks:
Why it matters: The aspirational goal of connecting the world through open and accessible platforms is being challenged with user privacy issues and the threat of regulation. Tech giants are reacting by shutting down some back-end access.
Illustration: Sarah Grillo / Axios
Why it matters: All of these bodies are trying to get their standards adopted across the entire industry, but so far, none of them are, which makes video ad buying across the video universe difficult and confusing for ad buyers.
To make matters more complicated, the industry group that traditionally creates and enforces uniform measurement standards for all media companies, The Media Rating Council (MRC), has proposed its own uniform standard for video consumption for all networks.
Some networks think the MRC is moving too slowly, which is why they are moving quickly on their own. But MRC disagrees with their metrics approach.
"We believe the choice of using a complete view to monetize is a custom choice for the campaign seller and/or buyer, and we are enabling metrics to measure that, but we do not intend to make a complete view the counting standard for a cross-platform ad impression."— George Ivie, President MRC
But, but, but: Some measurement companies that have bumped heads with the networks in the past are now praising the new efforts, because they will be a part of the way some of them measure video impressions by their own, new standards.
Similar measurement headaches are happening with viewability standards — or whether an ad loads to the point of completion.
Now that Bloomberg's new live Twitter network TicToc has taken off, it's expanding its brand into more direct-to-consumer offerings, like podcasts, audio digests and a newsletter, launching later this month.
Why it matters: Bloomberg is hoping a direct-to-consumer approach will help expand TicToc's brand as the company's digital version of the modern news network.
TicToc is now operating globally, with teams established in London and Hong Kong. It's looking to become a next-generation news brand for smartphone users.
Univision plans to cut jobs across its whole portfolio in the coming weeks, including jobs in its linear television sector, Axios has learned. It's doing so to make way for investments in direct-to-consumer products, among other technologies.
Correction: We've removed "major" from the headline of this item.
The U.S./Canada box office decreased by 2% last year to $11.1 billion, dragging down total global box office dollar growth, according to the Motion Picture Association of America's latest 2017 Theatrical and Home Entertainment Market Environment report.
Black Panther has officially surpassed "Titanic" to become the third highest-grossing film of all-time at the North American box office, at $665 million so far.
The chart below shows how the top films in North America fared during their initial releases. ("Titanic" added nearly $60 million to its overall total via 2012 and 2015 re-releases.)
Andrew Harrer/Bloomberg via Getty Images
An estimated two-thirds of tweeted links to popular websites are posted by automated accounts, not human beings, according to new research from Pew Research Center. That average is roughly the same among popular news and current event websites.
Reality check: Most internet traffic actually comes from bots, not people.
Photo by David Cannon/Getty Images
When Tiger Woods is playing, he and his sponsors get much more time on camera than other competitors, according to Nielsen.