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Sara Fischer Feb 3, 2017
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Most Internet traffic comes from bots, not people

A new report shows that more than half of Internet traffic comes from bots — software applications that perform automated tasks for almost anything you can think of on the internet.

Bots are so prevalent in the digital media ecosystem that even the most sophisticated publishers can't avoid them. The good news is that the increase in bot traffic last year was mostly due to the addition of good bots in the ecosystem, while bad bot traffic remained nearly the same.

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Data: Imperva Incapsula Bot Traffic Report. Based on 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network; Chart: Lazaro Gamio / Axios