Happening today: Axios will host an event at Ajax (1011 4th Street NW) on the future of health care. Axios' Mike Allen and Evan Ryan will chat with Arianna Huffington (Thrive Global), Aneesh Chopra (ex-U.S. CTO), and more. Info and RSVP here.
News Corp is taking aim at the digital-ad dominance of Google and Facebook with a new platform to let advertisers reach audiences across all of its online properties. The new platform, called News IQ, will pull audience data from sites like The Wall Street Journal, New York Post and Barron's and give advertisers a way to reach specific audiences around safe content.
Why it matters: News Corp is the latest publishing company to launch a data-based advertising network to win back digital ad dollars from Google and Facebook. Disney, NBC and Vox Media, and Verizon and Oath have all similar steps.
News IQ will launch globally over the coming months and years, News Corp CEO Robert Thomson tells Axios exclusively. "We're not going to stop at U.S. borders."
Bottom line: News Corp's ad network will reach 140 million in the U.S. and millions of more globally, according to comScore, but competing with Google and Facebook on scale and efficiency will be tough. Facebook says it has more than two billion monthly active users, and both Facebook and Google reach over 200 million monthly active users monthly, per comScore.
Amazon is introducing customer service videos as a part of a broader push into the digital advertising market, Quartz reports.
Amazon's foray into video and advertising are a tiny part of its media push. Amazon dominates the voice-assistant market, per eMarketer, which is skyrocketing in use amongst millennials.
Why it matters: Voice adoption is exploding, and Amazon is light-years ahead of everyone else in this category. This year, monthly voice-enabled device usage is up 189% year-over-year in the United States.
What's next: The future of search is voice, images and video, so this could be the first big step in potentially putting a dent into Google's search dominance. Google is expected to take roughly 78% of search advertising and owns a majority of desktop and mobile search traffic.
A new paper from researchers at Notre Dame University, cited by Vice, finds that roughly 73% of posts on Reddit are voted on by users that haven't actually clicked through to view the content being rated. "Researchers identified signs of 'cognitive fatigue' in Reddit users most likely to vote on content. Online aggregation is then somewhat a function of mental exhaustion."
Australia is the latest major ad market to launch an antitrust probe into the dominance that is big U.S. tech. Its competition regulator said Monday that it would investigate whether Facebook and Google "have disrupted the news media market to the detriment of publishers and consumers," per Reuters.
Last week, Axios' Kim Hart and I wrote about America waking up to the dark side of the internet.
Bad actors abusing the open web with terrorism content and violence are not only challenging our conventional notion of the benefits of the internet, but also forcing regulators to revisit outdated Internet policies.
By the numbers:
Twitter has released its end-of-year best of Twitter data. Here are the top-tweeted news outlets and the top-tweeted journalist and/or commentator at each: