Cheddar is joining forces with WeWork to scale its on-air guest booking operation. It's building remote studios in WeWork offices around the country, and eventually around the globe, to bring more TV-quality live shots to the network's weekday live programming slate. The Cheddar team will go live with its first daily broadcast from a WeWork location today in Hollywood.
Why it matters: It's a cost-effective way for Cheddar to scale its digital TV business at the local, national and global levels. And it's a good example of how technology is upending the traditional TV business.
A majority of Americans across political ideologies do not feel that the federal government should regulate large social media platforms (e.g. Facebook and Twitter) that display but don't produce content the way the government regulates media companies.
Why it matters: Fake news hype hasn't convinced the public that large tech companies should be held accountable for the information that is distributed on their platforms, even though more people are getting news and information from those companies and more people continue to take real-life action as a result of misinformation being promoted on the platform.
21st Century Fox has been holding talks to sell most of the company to Disney, according a report from CNBC's David Farber yesterday.
Why it matters: The supposed partnership would give Disney scale to take on tech giants from an entertainment perspective, with access to 21st Century Fox's Hollywood studio and entertainment channels, like FX and National Geographic. Both CNBC and WSJ report that the talks aren't active, but if the deal moves forward it would be one of the biggest media and entertainment mergers in recent history.
What we're watching: Stock for both companies skyrocketed in response to the news. Fox reports earnings Wednesday and Disney on Thursday.
A wave of media consolidation is forcing antitrust conversations around major media mergers to take center stage.
Why it matters: As the economic pressures on media continues to force consolidation, it's up to antitrust regulators to determine the extent to which they will allow big mergers to happen, without compromising fair competition or democracy.
Will tech be next? While the focus lately has been mostly on telecom and broadcasting mergers, experts continue to question when and if antitrust regulators will begin to apply more scrutiny to big tech mergers.
Meanwhile, U.K. regulators have been much tougher on tech giants from an antitrust perspective.
The economic strains on local news have forced local outlets to close, shutter their print editions or consolidate into major holding groups, often headquartered in far-away cities, where local interests aren't always top of mind.
Why it matters: "As long as [cuts to local news] continues, the people in power will get away with murder," veteran NYC TV journalist Errol Louis told CNN's Brian Stelter on Sunday.
Local media continues to have a complicated relationship with technology, because while technology can be blamed for upended news economics, local media companies still rely on it for traffic and resources.
Twitter has been clamping down on accounts that it feels violates its policies with the content they post or promote. But in doing so, Twitter has faced criticism for judgement bias against free speech.
Axios' Erica Pandey and I have more in the Axios stream.
The de factor media watchdog, the Media Rating Council (MRC), along with Interactive Advertising Bureau (IAB) Tech Lab and Mobile Marketing Association (MMA), have announced new measurement guidelines for mobile in-app, mobile web and desktop display advertisements. They've also released an update to the IAB Digital Video Ad Impression Measurement Guidelines for a 30-day public comment period, which ends on November 30th.
Why it matters: The changes update the basic counting requirements to better reflect current measurement capabilities and tech environments, which also can help lead to a better understanding of the efficiency of digital ad campaigns.
ICYMI: Twitter is taking steps to get MRC accredited, the MRC announced last week. Accreditation is a big deal, because it gives advertisers extra assurance that the viewership and advertising metrics companies report are accurate. Google and Facebook already committed to audits earlier this year. Snapchat, Amazon and others have yet to commit to an audit, although their advertising businesses continue to grow substantially.
The advertising market in Asia Pacific is growing so fast that it is expected to become the first region to surpass North America in total advertising dollars spent by 2019. Analysts credit high-speed internet penetration, as well as heavy mobile and social media adoption — particularly in Southeast Asia — for the sharp increase.
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