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Exclusive: Cheddar and WeWork form remote studio partnership

Photo: Cheddar

Cheddar is joining forces with WeWork to scale its on-air guest booking operation. It's building remote studios in WeWork offices around the country, and eventually around the globe, to bring more TV-quality live shots to the network's weekday live programming slate. The Cheddar team will go live with its first-ever daily broadcast from a WeWork location today in Hollywood.

Why it matters: It's a cost effective way for Cheddar to scale its digital TV business at the local, national and global levels. And it's a good example of how technology is upending the traditional TV business.